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Posts Tagged ‘publishing’

  • “Big is easy, small is hard”: Print is Mobile

    3rd August 09

    Posted by Ben Malbon

    Posted in crowdsourcing, design, mobile

    Author: Adam Glickman

    Following our piece looking at journalism (a review of the transformational change at the Telegraph Media Group) and fiction (interview with Jeremy Ettinghausen, Digital Publisher at Penguin), our interest in the profound changes occurring in the publishing industry continues with this look at the opportunities in mobile.

    We often talk about the future of mobile media and what it will all look like, but what about the future of the mobile media of the past? The notion of carrying around your reading as reams of inked paper might disappear, but the written word certainly won’t. So it seems a very natural progression for print publishers to move from paper to digital by simply reformatting for small screen mobile devices. But the considerations are vast. And more importantly, how much do people really want to use their phones as reading devices anyway?

    We recently met a company called ScrollMotion, a New York-based iPhone app developer that is hard at work answering these questions. The company have been steadily creating a suite of new tools for traditional print media companies to better engage their readers via apps on mobile phones, and in the process, quietly making publishing deals with a wide range of top-notch publishers. Their growing client list is impressive and includes Conde Nast, Hearst, Time Inc., Tribune Company, Houghton Mifflin Harcourt, Simon & Schuster, Random House, and Wiley.

    picture-22

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  • The Next Chapter in Interactive Storytelling: interview with Jeremy Ettinghausen

    30th July 09

    Posted by Mel Exon

    Posted in creativity, interactive

    “There are always at least two ways to tell a story”
    Mohsin Hamid

    Launched last month under their Puffin label, We Make Stories is the latest in a long line of digital publishing innovations masterminded by Jeremy Ettinghausen (@jeremyet), Penguin’s Digital Publisher.  This is the second piece we’ve done in recent months looking at the publishing industry as a whole.  Back in May we wrote about the transformational change going on at TMG in the UK (also check out the ever brilliant Nieman Lab for a far deeper examination of journalism in this respect).  Why are we so interested in what’s going on here? In short, we’re witnessing a radical re-shaping of an industry we believe we can learn a lot from. An industry which – aside from its sheer cultural importance in the first place – has been experimenting with new creative & organisational solutions for some time now.

    The launch of the new service from Penguin was a good excuse to catch up with Jeremy and find out what he’s learned from this and other past projects, as well as ask him to share his thoughts on the future of digital publishing, the struggle to monetise content & services online, the impact of the web on storytelling and finally, what role he sees for brands in this space.  So just a couple of meaty topics then…

    We Make Stories homepage

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