The Planner / Creative Relationship: Results

Authors: Fran Hazeldine, Head of Strategy and Pelle Sjoenell, Executive Creative Director, BBH LA [slideshare id=13692036&doc=plannercreativesurveyresults-120719040321-phpapp02] A few weeks ago we asked Planners and Creatives from a range of agency backgrounds to fill out a short survey about the Planner / Creative relationship. As promised, we’ve got some results to share. If you like your slides with added innuendo, our...