#London2012 – an early look at the ‘Social Games’

Author: Vicki Maggs (@maggsy), Digital Analyst, BBH London As we’ve all heard repeatedly, London 2012 has been anticipated as “The most social Olympic Games yet”, and it’s easy to see why. Since the Beijing Olympics in 2008, Facebook users have grown 800%, Twitter users by over 8000% and Youtube videos are now generating 72 hours of video per minute. Not...