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  • Posts Tagged ‘open web’

    • 5th July 12

      Posted by Mel Exon

      Posted in Cannes, Events

      Last month Google asked me along to their Creative Sandbox in Cannes to give a ‘lightning talk’ about ‘something I was particularly interested in’. Luckily, they gave me just 15 minutes to speak or we would have been there all day in the baking heat.. Thank you to everyone who came along and asked lots of questions afterwards – here, for what it’s worth, is a record of what got discussed.

      I’d like to talk about 2-3 things here, loosely connected by a theme around how and why we should keep contributing to, using and building the open web:

      1. The Guardian, the UK newspaper (a client of BBH London) and their ‘open journalism’ positioning.
      2. A project we’re developing at BBH Labs called Robotify.me.
      3. A postscript on how we like to work here and what “open and constant learning” means in practice.

      But first, some brief scene-setting: we’re all familiar with the debate that has raged and continues to do so about the open web – but why should we care? Read full post

    • Skynet vs Mad Max: Battle For The Future

      19th March 12

      Posted by Mel Exon

      Posted in sxsw

      Thanks to everyone who came to our talk at SXSWi last week. For anyone interested, you can find our slides and our speech below (we talk fast, so there’s plenty of it!) and please check out #sxbattle on Twitter to follow the commentary on the day. As the hashtag suggests, we pitched the benefits of two alternate futures as a battle, along the way inviting the audience to vote for the one they thought most likely to become a reality. We had a lot of fun doing it, thanks again to everyone who joined us.



      Let’s start by stating the obvious, a disclaimer if you will.

      We’re not really here to talk about Skynet and Mad Max. They’re both works of fiction, each film set after an apocalyptic event. We thought about trying to re-title this talk – “how an apocalypse might affect your business…” but we settled for this disclaimer instead.

      They’re just an analogy. One we’d like to use to tell a story. Everyone in this room is a storyteller,  it’s what we do. We tell stories to effect results. Here, it’s fair to say, both films paint insanely dystopian, radically different visions of the future, yet they are also classic narratives. Control vs chaos. A totalitarian state vs total anarchy. A closed network vs an open network. Read full post

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