izmir escort ankara escort hd tv izle brazzers porno Istanbul Property For Sale sohbet

Posts Tagged ‘open journalism’

  • How The Guardian And The 3 Little Pigs Hope To Keep The Wolf From The Door

    2nd March 12

    Posted by Mel Exon

    Posted in Brands, media

    Author: Jason Gonsalves, Head of Strategy, BBH London

    Our first ad for The Guardian broke on Wednesday night. It’s basically a product demo taken to epic proportions, re-telling and shedding new light on the classic story of the 3 Little Pigs. If you haven’t seen it already check it out and see what you think. Then below I’ve shared the thinking behind the work for anyone interested in hearing a little more.

    YouTube Preview Image

    Readers of this blog need little convincing of the merits of citizen journalism, crowd-sourcing and open platform collaboration. Nowadays eye witness accounts are shared instantly with the world through Twitter, whilst Google Alerts or new destinations like Gawker and Huffpo offer an alternative to traditional news brands. What’s more, we all know the broader Newspaper industry is struggling. Print circulations and revenues keep falling, and for most the business model simply isn’t working.  Add to that mass criminality and corruption, and the long-term diagnosis looks terminal.

    All this starts to beg the question, where does that leave a newspaper like The Guardian? It has to continue to be far more than simply an aggregator of opinion and comment. It’s an innovation business almost two centuries old, one looking to lead the global news agenda and set an example for how modern brands should behave.

    Our brief was to help cut through preconceptions, engage new readers by bringing to life The Guardian’s remarkable transformation over the last 10 years from a left-wing, British newspaper to a global digital news hub.

    This change has been driven by Alan Rusbridger, The Guardian’s editor and is built on a belief that in the modern world no single organisation can possibly claim to be sole arbiter of truth, with experts journalists working in isolation to pass down the day’s news to the masses. Instead, for The Guardian, modern news is a dynamic, participative and open dialogue in which the public and other news sources enrich and expand stories, inviting response and opinion. It’s open and mutual rather than closed and didactic. It’s iterative and alive rather than final and definitive. It’s multi-platform and digital first.

    • Whilst most newspapers jealously guard the stories they are planning to cover, The Guardian now publish their news lists online daily, encouraging both public and experts to get in touch with their journalists if they feel the have something to contribute, advise on or just to have their say.
    • When the MPs Expenses Scandal exploded, The Guardian swiftly built an app that enabled the public to get involved, sift through receipts and flag anything they decided was worthy of investigation.
    • During Arab Spring, in addition to providing content from its journalists in the field, The Guardian invited Arab commentators to share their views and blog, in Arabic, on the Guardian’s platform.
    • The Guardian’s open platform enables anyone to access data collected by the Guardian as well as providing a search tool so that users can search for government information from around the world. It also encourages readers to upload their own data visualisations or share their favourites.

    Whilst The Guardian represents open news, it remains a brand with a point of view, with a role and purpose that is more, not less, important in today’s world.  Rather than benefiting shareholders or a proprietor, the Guardian is owned by the Scott Trust which ensures that  profits are reinvested to sustain journalism that is free from commercial or political interference. The trust, which was formed in 1936, and is named after CP Scott (Editor between 1872 and 1929) protects the Guardian’s commitment to a set of values that can be summarised as honesty, cleanness (today interpreted as integrity) courage, fairness and a sense of duty to reader and the community.  Scott’s famous words  “Comment is free, but facts are sacred” remind us of the importance of accuracy and truth in a world where information and opinion is ubiquitous. Relentless inquiry is the responsibility of organisations that want to set the news agenda, they must stop at nothing to get the bottom of the stories that matter. Nick Davies did just this – he was gerdek gecesi porno the Guardian journalist who spent 5 years finding and checking evidence and withstanding threats to uncover the truth behind the  ’phone hacking at the News of the World.
    If you couldn’t tell already, I’ll admit personally to being a huge fan. But I believe as digital innovators, creative pioneers, and champions of civil liberty and reform The Guardian is a rare and precious thing that deserves support. The story of the newspaper industry as we know is unlikely to conclude with a fairy-tale ending, but the Guardian is definitely painting an exciting vision of things to come.


    Client Credits – The Guardian

    David Pemsel, Marketing Consultant
    Richard Furness, Head of Sales and Marketing, The Guardian
    Anna Hayman, Marketing Manager, The Guardian

    Media Buying Agency – PHD

    Toby Nettle, Media Planner

    Creative Agency – BBH

    TV Credits
    BBH Creative Director: David Kolbusz
    BBH Creative Team: Matt Fitch & Mark Lewis
    BBH Producer: Davud Karbassioun
    BBH Production Assistant: Genevieve Sheppard
    BBH Head of Strategy: Jason Gonsalves
    BBH Team Director: Ngaio Pardon
    BBH Team Manager: Alex Monger
    BBH Team Assistant: Katie Burkes

    Print credits
    BBH Creative Team (Print): Carl Broadhurst and Peter Reid
    BBH Head of Art: Mark Reddy
    BBH Designer: James Townsend
    BBH Print Producer: Sally Green
    BBH Creative Director: David Kolbusz
    BBH Head of Strategy: Jason Gonsalves
    BBH Team Director: Ngaio Pardon
    BBH Team Manager: Alex Monger
    BBH Team Assistant: Katie Burkes

    Production credits
    Production Company – Rattling Stick
    Director: Ringan Ledwidge
    Producer: Chris Harrison
    DoP: Franz Lustig
    Editor/Editing House: Richard Orrick (Work post)
    Post Production (Graphics + CGI effects):  The Mill London
    Sound Design: Will Cohen & Sam Brock
    Music: Phil Kay (Woodwork Music)