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Posts Tagged ‘nike’

  • The making of Nike Hypervenom: House of Deadly

    14th October 13

    Posted by Mel Exon

    Posted in digital, Events

    Author: Miguel Andres-Clavera, Creative Technology and Innovation Director, BBH Asia Pacific

    Nike HyperV1

    For some time now, artists, programmers and marketers have been seeking innovative ways to collaborate, to blur the line between art and technology, thereby creating complex systems that merge the real world with the digital world. As these new experiences transcend digital mediums and permeate our physical experience, we begin to witness the emergence of public performance as a spectacle.

    We had a great opportunity to explore some of these ideas when we were tasked to launch Nike’s new Hypervenom football boot collection in Southeast Asia. Our imagination ran wild at the thought of of creating an experience that combined real football with virtual challenges and got us really excited. In a way we wanted to allow fans to experience a whole new way of playing football, to make fans feel as if they were personally immersed in an epic video game.

    The challenge was to create an authentic experience that preserved the physical skills and attributes required when playing football in real life, then take the player through an intense emotional journey culminating in a ‘deadly’ twist, giving him or her a sense of empowerment from the game.

    The ‘house of deadly’ was born, a mixed-reality gameplay experience in a controlled environment where players were monitored and challenged to perform actual football skills but in a virtual context using an adaptive interface. Read full post

  • Work we like – Nike’s ‘The Game is Never Over’

    22nd September 09

    Wonderful lo-fi (yet somehow, strangely hi-fi) work from Nike for their new Patrice Evra football commercial, ‘The Game is Never Over’.

    Everything about it is right. Awesome.

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