What People in Brands Can Learn From People in Bands

Author: Neil Barrie (@neilbazza), Director, ZAG I spent the first half of my adult life to date, playing in bands and the second half planning brands, most recently at Zag, the brand ventures division of BBH. After an awkward adjustment period where I tried to deny all existence of my previous life and its accompanying streaked mullet jpegs, I’ve recently...