Tag: mobile

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Homeless Hotspots: Year End Update

As you hopefully recall from our last update, we’ve been working with StreetWise, the street paper of Chicago, to apply our learnings from Homeless Hotspots. StreetWise’s issues felt most appropriate to tackle not only because of the organization’s innovative mindset (see their recent launch of Neighbor Carts), but because solutions that work at scale in Chicago can likely work in most other cities....

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The future of connected TV (and why it may just revolutionise adland), Part II

Author: Matthew Kershaw, Content Director, BBH London I talked here yesterday about a near future in which TV advertising would become fully targetted, completely measurable and highly interactive. So what are the implications of this prediction for agencies? Without getting all Harold Camping on you, here are five things I believe agencies should do to craft the advertising of the...

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Introducing: BBH Asia-Pacific Data Snapshots

Author: Simon Kemp (@eskimon), Engagement Planner, BBH Asia Pacific & BBH Labs [slideshare id=7556517&doc=digitalmobileandsocialmediainchinaapril2011-110407224156-phpapp01] The digital landscape across Asia-Pacific has seen significant change in recent months, with enthusiasm for social media driving the broader adoption of a wide range of connected services and tools. Although Internet penetration levels remain low in many Asian countries, the sheer size of those countries’...

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We love Google Goggles

[youtube]http://www.youtube.com/watch?v=Hhgfz0zPmH4[/youtube] Google Goggles is a new ‘visual search’ app for Android phones. Instead of using words, take a picture of an object with your camera phone: Google then attempt to recognize the object, and return relevant search results. Goggles also provides information about businesses near you by displaying their names directly in the camera preview. As Google make clear, this...

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“Big is easy, small is hard”: Print is Mobile

Author: Adam Glickman Following our piece looking at journalism (a review of the transformational change at the Telegraph Media Group) and fiction (interview with Jeremy Ettinghausen, Digital Publisher at Penguin), our interest in the profound changes occurring in the publishing industry continues with this look at the opportunities in mobile. We often talk about the future of mobile media and...