Where does the agency end, and the crowd begin?

I went to the ‘Crowdsourcery Potions 101’ event at JWT yesterday as part of Social Media Week in NYC. Not so sure about the event name, but the content was great, and the panel line up was genuinely stellar. We watched John Winsor (Victors & Spoils Founder) lead a discussion that featured Ty Montague (Co-President & CCO, JWT North America),...