Boxing, Branding and Social Enterprise: LUTA

Author: Anika Saigal (@anikasaigal), BBH Labs Intern [youtube]http://www.youtube.com/watch?v=3ujqAQnn5yQ&feature=related[/youtube] We love businesses that turn our expectations positively on their head. Luke Dowdney, the founder of the charity Fight For Peace, did exactly that when he came in to see us about the launch of a new clothing brand, LUTA (@lutaclothing). Check out the trailer above, directed by Seb Edwards at Academy...