Posts Tagged ‘longreads’
28th March 13
Posted in reads
(Massive Printer, film by Newspaper Club)
Yes, we snack, we graze, we nibble, we heartily partake of the morsels, the canapés of content offered our way on the trays of twitter, google reader (sob) and flipboard. But sometimes it’s nice to loosen our belts, turn off the stream and get stuck into a something a little more filling. So, here are some of the longer reads that have sated our appetites recently, instapapered for your mobile reading pleasure.
““I felt a disturbance in the Force, as if millions of geeks were shocked in an instant,” tweeted one ecstatic fan boy the day the news broke. It was a common refrain. The fans, too, had watched what happened when Disney bought Pixar and Marvel and many felt that the company could be trusted with R2-D2 and Princess Leia. “Their handling of the Marvel properties has given them a lot of geek cred,” says Swank, the RebelForce Radio co-host.”
“Cities, he [Geoffrey West] points out, are physical manifestations of human interactions. The data reveal those social dynamics, but do not necessarily shape them. From Lagos to Los Angeles to Mumbai, the physical world is experiencing a great rushing tide of urbanization, which creates huge environmental problems and at the same time concentrates the creativity needed to solve them. In the Sims’ world, though, the masses migrate and settle, then file passively through their lives. SimCity’s engineers have repeated the same mistake made by countless potentates, forgetting that cities are forged both by master builders and the people who hack their grand plans.”
“At the beginning of a sunny Monday morning earlier this month, I had never cracked a password. By the end of the day, I had cracked 8,000. Even though I knew password cracking was easy, I didn’t know it was ridiculously easy—well, ridiculously easy once I overcame the urge to bash my laptop with a sledgehammer and finally figured out what I was doing.”
“The diamond invention is far more than a monopoly for fixing diamond prices; it is a mechanism for converting tiny crystals of carbon into universally recognized tokens of wealth, power, and romance. To achieve this goal, De Beers had to control demand as well as supply. Both women and men had to be made to perceive diamonds not as marketable precious stones but as an inseparable part of courtship and married life. To stabilize the market, De Beers had to endow these stones with a sentiment that would inhibit the public from ever reselling them. The illusion had to be created that diamonds were forever — “forever” in the sense that they should never be resold.“
“Google Glass is a snazzy set of specs that will part the Red Sea if you tap it from the right angle. It aims to fuse smartphones and computers into a hands-free user experience more pleasurable than sex, religion, and world domination combined.“
And finally, a transcript of a story conference between Lawrence Kadsan, Steven Spielberg and George Lucas, on Raiders of the Lost Ark!
“At some point in the movie he must use it [a bullwhip] to get a girl back who’s walking out of the room. Wrap her up and she twirls as he pulls her back. She spins into his arms. You have to use it for more things than just saving himself.“
Let us know in the comments if there are any other choice meals to add to the menu. Bon Appetit.
10th November 10
For years we’ve been talking about and developing communications for the shortening attention spans of consumers. We are bombarded with statistics about the average dwell time on a web page (43 seconds according to Comscore) or the lifespan of a tweet which, if it isn’t retweeted within 60minutes, will never be, according to Sysomos.
Today, we’re ascending the slopes of Mount Sinai, the computer ready in our pockets and the promised land of ubiquitous always-on connection is on the horizon. But before we get there maybe there is a place for long-form communications to occupy us at those times where we can devote our attention to a piece of content but cannot easily surf away when our attention wanders.
Certainly the uptake of instapaper and its integration into all sorts of web and mobile apps suggests that people are saving more articles to read later and longreads recent revamp makes it even simpler to get long form textual content onto your mobile device.
So is the decline of attention as inexorable as previously thought? As well as video we are both producing and consuming more text than ever and today’s devices allow comfortable on the go reading of long-form narrative.
Time to consider whether a digital communications strategy needs to allow for both a wide, shallow spread and a long, deep dive.
Long live attention.