London 2012

#London2012 – an early look at the ‘Social Games’

Author: Vicki Maggs (@maggsy), Digital Analyst, BBH London

As we’ve all heard repeatedly, London 2012 has been anticipated as “The most social Olympic Games yet”, and it’s easy to see why. Since the Beijing Olympics in 2008, Facebook users have grown 800%, Twitter users by over 8000% and Youtube videos are now generating 72 hours of video per minute. Not to mention the launch and growth of Google+, Pinterest, Instagram and Foursquare.

Friday night saw the Opening Ceremony of the London 2012 Olympic Games with 26.9 million UK viewers tuned in. According to Twitter, this one night alone generated more tweets than the entire duration of the 2008 Beijing Games – 9.66 Million.

Using Sysomos, we found over 840,000 tweets tagged the #openingceremony with the peak of conversation occurring on Mr Bean’s entrance. Interestingly, he was also the most discussed topic of conversation (aside from mentions of Danny Boyle @DannyBoyleFilms) – being picked up all around the world as a successful nod to British culture and humour. Mr Bean gained a very positive response with 97% of conversation favourable. (more…)