Jeremy Ettinghausen

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Author, Jeremy Ettinghausen, Innovation Director, BBH Labs & BBH London

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Reading back over my very first Labs post, written a couple of weeks after I joined, I’m struck by how incredibly green I was. I knew so little about advertising, so little about the culture and history of BBH and so little about the expectations placed on everyone who works here by colleagues, clients and the wider advertising community.

Knowing that I came from outside the industry, BBH eased me in gently – my first assignment was to babysit a Google radio ad for Romania on behalf of a vacationing CD. I had to listen to two voice samples and decide (the power!) which one was more Googley. I can do this, I thought to myself.

If only it was always that easy.

Six years later, writing my last Labs post, there’s a bit of me that wishes I’d managed to stay an ingénue a little longer. But it’s hard to do that when you’ve got so much experience and so many great teachers to learn from. 

So, thanks to the people who got me into BBH, shared the BBH Labs spirit and got me thinking harder, faster, better, stronger than I believed possible. Thanks also to everyone *out there* for their thinking, doing, talking, making and oh-so-generously sharing; There are too many of you to name and you already know who you are – see Mel’s leaving post if you need their twitter handles. But I do want to say particular thanks to my Labs partners in crime, @melex and @agatheg – it was truly a blast. I’m leaving Labs in the safe hands of Achim Schauerte and look forward to seeing what comes next.

Working at BBH and being given the space to consider the challenges and opportunities that lie at the intersection of technology, culture and brand has been an absolute privilege. I leave with the desire to take everything I’ve learned here from everyone I’ve learned from and try and find opportunities to make the internet a little better. Better for the people who make internet things and better for everyone who uses internet things.

See you around the web.

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The Next Chapter in Interactive Storytelling: interview with Jeremy Ettinghausen

“There are always at least two ways to tell a story”
Mohsin Hamid

Launched last month under their Puffin label, We Make Stories is the latest in a long line of digital publishing innovations masterminded by Jeremy Ettinghausen (@jeremyet), Penguin’s Digital Publisher.  This is the second piece we’ve done in recent months looking at the publishing industry as a whole.  Back in May we wrote about the transformational change going on at TMG in the UK (also check out the ever brilliant Nieman Lab for a far deeper examination of journalism in this respect).  Why are we so interested in what’s going on here? In short, we’re witnessing a radical re-shaping of an industry we believe we can learn a lot from. An industry which – aside from its sheer cultural importance in the first place – has been experimenting with new creative & organisational solutions for some time now.

The launch of the new service from Penguin was a good excuse to catch up with Jeremy and find out what he’s learned from this and other past projects, as well as ask him to share his thoughts on the future of digital publishing, the struggle to monetise content & services online, the impact of the web on storytelling and finally, what role he sees for brands in this space.  So just a couple of meaty topics then…

We Make Stories homepage

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