FOR SALE: THE MOST EXPENSIVE (BANNER) AD OF ALL TIME

by Lucian Trestler, Strategy Director at BBH London and editor of BBH Labs & Jack Colchester, Senior Data Strategist¬†at BBH London.     Banner ads are used to drive sales from the bottom of the purchase funnel and are often sold as a cost effective way to extend the reach of a campaign. But it is not a media that...