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Posts Tagged ‘iPhone’

  • Top 10 links from the last 7 days: 27th January 2011

    27th January 11

    Posted by Saneel Radia

    Posted in BBH Labs

    If you’re a regular reader of the blog, you know that we send out a weekly email to the BBH staff with 10 links we like every week. We look for things that are provocative, challenging, useful, or just plain interesting. When we feel really good about the list, we post it to the blog. Here’s the list from the last 7 days. Feel free to let us know what we’re missing. The list is strongly influenced by what we tweet. Or if following us is too big a commitment, feel free to get our links via trunk.ly.

    Source: Sensimed

    Next-gen iPads & iPhones can be your payment system for things in the real world. Apple’s place in our lives may be on the verge of changing dramatically.

    Smart contact-lenses with heads-up LED iris displays. Welcome to the world of augmented vision.

    Former black Sheep Ben Malbon went to Tokyo on business and made this fantastic instagram album of his trip.

    “We’re so eager to describe the web in utopian or dystopian terms.” NYT’s review of Sherry Turkle’s Alone Together book.

    Social Media Week is a global event from 2/7 – 2/11 with a number of incredible, free events worth attending.

    A second worthy bit (& piece) from the Malbon family. Tim Malbon of Made by Many rants on participation requests from brands (read the comments too).

    BMW is making films again, but this time they’re documentaries about mobility. They had us at ‘jet packs.’

    A collection of brilliant quotes from startups that deliver incredible wisdom in just a few characters.

    We loved (and almost solved) this visual puzzle of 20 things that happened on the Internet in 2010.

    TED launches TEDBooks & hot off the press, @brainpicker takes a look at the launch proposition and first titles.

  • The PhoneBook – The future of interactive storytelling?

    16th November 09

    Posted by Ben Malbon

    Posted in mobile, storytelling

    This is so brilliantly simple, and hints at a very interesting emerging platform both for conventional storytelling (in this case, reading with kids) but also for new opportunities where print meets interactivity anywhere.

    YouTube Preview Image

    This is a mock-up, clearly, but @Schatz & I been trying to work out what technology would allow the iPhone (say) to know when the page was turned; this would ensure a more immersive & richer experience.

    Two thoughts come to mind:

    One, use headphones controls to hack some kind of next page function from the next track control.

    Two, shake and turn (bit random with kids in charge)

    Any other ideas?

    More details here: http://www.mobileart.jp/phonebook.html

    Thanks to Alex Rainert – @arainert – for the original link on his excellent blog: http://www.everydayux.com/

  • Micro mobility – I want to break free

    6th November 09

    Posted by Ben Malbon

    Posted in mobile, technology

    (Posted by Richard Schatzberger, Director of Creative Technology, BBH New York)

    We spend a lot of time thinking about how now you can do things when you step away from the confines of your desk — tweeting in the supermarket, replying to email on the escalator. But what about when you are sitting in one of those comfy sofa’s or ergonomic Steel Case chairs? How does mobility come into play when you are in a fixed location?

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    I recently started using Apple’s Magic Mouse and have found myself leaning back in my chair and just using the touch functions to navigate. It’s an oddly liberating feeling to move your hand and mouse away from the desk and still be in control.

    I have also spent the week with the Motorola Droid and by far my favorite feature is the dock that sits on my bedside table. I am no longer fumbling for my iPhone to check the weather in the morning to decide what to wear before I get up. I can now retreat back under the covers for a few extra minutes of sleep as, right there in my peripheral view, I can see that it’s “56 degrees and cloudy”.

    And, right now I am sitting with my headphones on as I write this, but I would much prefer to be untethered and have a sound laser wrap the sound around my space rather than having a device wrapped around my head–allowing me to move slightly to hear the conversation rather than removing an object from my body.

    Mobile phones have untethered us from objects plugged into walls and wires so we can run jump and call at the same time, but we do live and work in a society where people sit in single locations for large amounts of time. I like to think of the new technology as a way to enable 7.1 Dolby Surround… for everything. Surround screens, surround data, surround interaction.

    Micro mobility requires design for all our senses and subtle changes in the environment, rather than distinct I/O control giving people a new type of freedom in the locations they spend most of their time.

    If you could unhook or liberate one thing that is sitting close to you right now, what would it be?

  • London underground in the palm of your hand

    3rd July 09

    Posted by Ben Malbon

    Posted in interactive, mobile, technology

    Wow, we’ve all become over-exposed to the hype around augmented reality, but we’re starting to see applications emerging which genuinely seem to add value and utility, rather than just make you go “cool!”

    We spotted this simple, still slightly rough-looking, but potentially amazing app for the iPhone, which works off the phone’s video function. Currently only available for the London Underground, and for those lucky enough to have a 3GS, but follow-up apps across broader geographies and platforms can’t be far behind.

    YouTube Preview Image

    When you load the app, holding it flat, all 13 lines of the London underground are displayed in coloured arrows. By tilting the phone upwards, you will see the nearest stations: what direction they are in relation to your location, how many kilometres and miles away they are and what tube lines they are on. If you continue to tilt the phone upwards, you will see stations further away, as stacked icons.

    Geo applications and brand experience-based applications seem to be emerging as two of the most interesting playgrounds for AR – we’ve certainly started putting our heads together on a couple of the brands we work with. Watch this space.

    (For some existing BBH work that uses AR, see BBH Asia-Pacific’s work for WWF).

    Thanks to Tim Bradshaw (@Tim) for bringing this to our attention this morning.

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