Hegarty on Advertising: Turning Intelligence Into Magic

“Do not go gentle into that good night, but rage against the dying of the light” ~ Dylan Thomas, quoted in Hegarty in Advertising Sir John’s book, “Hegarty on Advertising”, goes on sale on Monday. He would be first person to say this is no ‘how-to’ manual, but rather his own story: packed with no holds barred opinion, behind the...