Posts Tagged ‘internship’
1st May 12
Author: Andy Ross, Account Manager, BBH NY
As the Winter 2012 Barn session came to a close with interns presenting digital platforms directly to UNICEF clients, something dawned upon us – we need to get the next round of the Barn rolling.
In short, the Barn is back. Please consider this your invite.
It goes like this: Two teams of three resourceful, slightly sleep-deprived interns compete against one another on a brief that belongs solely to them. They’ll also work on live projects within the walls of BBH and score some direct interaction with and mentorship from folks in nearly every department here, including BBH Labs.
The skills we’re looking for are varied, and none are mandatory – but guidelines might help. Do you know Final Cut Pro, PHP, C++? Ever heard of Open Source? Are you hyper-organized? Do you have a penchant for human behavior studies or a highly developed sense of smell that you have leveraged into a successful truffle company? Bottom line: we want people who can get things done.
Our role here is to empower you, not to ask you for coffee. That’s why previous Barn teams have managed to win everything from Lions to Pencils during their 10-week internship.
So you have it, the Barn’s hiring criteria are as follows: We want people who are good and nice. Apply at BBHBarn.com and follow @bbhbarn. Applications are due May 11th. We start June 4th, 2012. We cry that it’s over August 10th.
15th January 12
Posted in awesomenessAuthor: Eric Fernandez, Strategist, BBH New York
The Barn is back in New York, and we’re looking for a special new team of genius interns to fill our ranks. This isn’t your run of the mill ad internship, so we’re not looking for typical marketing resumes. We’re looking for resourceful MacGyver types who are curious about everything, comfortable doing stuff every day that they haven’t done before, and are natural wizards at technology. We want the kind of folks that can grasp a program like Final Cut Pro after watching a few how-to videos and a couple of hours of trial and error. Or, faced with the task of creating a web site, will google PHP programming, find some open source scripts and at least try to hack something together. When we say resourceful, we mean it. We’re looking for people that really geek out over their projects.
The Barn is designed to empower people like this. We aren’t going to stick you under a rug doing nothing but grunt work. We are going to put you on teams and give you the chance to do your own projects. Last year, Barn Interns won two Cannes Lions with a project that was featured on major news outlets across the country– and even made Twitter’s ten most remarkable tweets of the year. That type of success continues to be our ambition in this now global internship program.
Our brief is three words: “Do Good, Famously” and we’ll give you the funding and support you need to create a kick ass project that will change lives. We’ll also make sure you get the credit for it. We want our program to be a spring board for your career.
If selected, you will be one of six interns, split into two teams of three people. These teams will be set off against their 3-word brief with full access to BBH talent along the way. They’ll also be working on client business throughout, so it will be a very busy 10 weeks. Our goal is to make this an internship like no other in marketing. It’s more about you than about us. We just like having your energy and passion around the agency. And if it’s anything like previous sessions, we’ll probably learn a thing or two ourselves.
28th October 11
Authors: Gabor Szalatnyai (Creative Technology) & James Mitchell (Strategy), BBH London & BBH Labs
Here at Labs, we make a lot of stuff for other people and brands, but, now and then, we like to build experiments – additional stuff we love so much, we take extra time and pull late nights to see it done. We do this because sometimes, we want to test a theory, because we want to test our capabilities, and because we want to make something cool.
But this role is about more than the build. We’ll work iteratively on this, so we’ll be testing and learning as we go. This means you’ll be working with the team to prototype, test, bend and break – modifying and bettering the experiment at every stage. We’ll expect you to have a major impact on the idea itself. You’ll have the freedom to implement any technical solution that solves the problem, to work with the entire team to make sure the thing doesn’t just happen, but happens better.
Why work with us? Because we hope you’ll agree the project is cool, the team is a diverse and interesting one, and the use of data is, as far as we know, something that’s never been tried before. And, at the end of it all, you’ll get to put your name against something very special.
To apply, please send a nice message (with your GitHub username and/or some work) to **firstname.lastname@example.org**, and we’ll have a chat about what we’re trying to build. If you have any more questions, drop them in the comments. Thanks!
19th November 10
Posted in awesomeness
Author: Heidi Hackemer (@uberblond), Strategy Director, BBH NYC
Well, here we go again.
This past summer we tried a little intern experiment at BBH New York called the Barn (and actually wrote our very first post about the idea here).
The Barn is all about trying new ways of working and finding new solutions to old problems. We bring in six interns, put them in teams and give them a problem to solve. A tough problem. A problem that requires moxy and guts. Last summer it was “Here’s $1000, make something famous” and the funny thing is, through a great idea, lots of work and some wicked use of the web, one team actually did.
The upshot is that we had a great summer and in the true spirit of beta and chaos, we learned a lot. So we’re going to do it again. Want to apply? You can do it here.
In the meantime, we asked one of our Barn’ers from last summer, Daniel Edmundson, to outline what the Barn was all about and what he learned. His rather astute thoughts are below:
The following Barnisms, we believe, provide a valid offering of the Barn experience. As the industry moves toward a more hybrid model in mentality, specialty and creative sheen (see: Voltron), individuals with little to no experience in the ad world can contribute some pretty weird and crazy ideas while embracing the truths of technology, brands and businesses.
Here’s what we gleaned:
People are smart and all, but it’s nothing if you’re not nice.
Folks at BBH go by this axiom, and it can at first be daunting to accept. There is an innate inferiority to the intern experience, and it’s not easy to shake. But the Barn was built on the idea of integration within the agency–not just integration by discipline and interest, but by collaboration and lending new thoughts.
For us, it was as basic a learning as knowing it’s cool to pitch your early ideas to one of the creative teams, or discuss ongoing strategy with top planners. It was about access to smarts, and being comfortable saying, “I need your brain.”
Be clear. Very, very clear.
At a time when our social lives are as open and transparent as a storefront window, our communications, we learned, must follow suit. When members of the media or the ad community challenged the social relevancy and sincerity of the projects we were executing, we were immediately honest about our motivations and our associations to BBH. Not only did it help us to move forward to better develop the idea, it got the subject out early and placed the focus back on what was important.
Feed feed feed.
When consumers commit to a brand or platform, they formulate expectations.And with the brevity and ubiquity of stuff today, those expectations need to be forthright and on schedule—they must live and operate as their character does.
We learned that, especially when making a chronological or episodic product (say, 30 dates/30 days or a constant cookie delivery), content must deliver on that promise. The market, particularly online, is one big ocean of fishes and underwater activity—there are sharks that are hungry for new feed all the time. It’s important to keep them full.
Build dynamics from those around you.
Little was more important than realizing the crazy importance of working in a team. Put together at the start of 10 weeks with complete strangers, we had to recognize strengths early, put egos aside and move very quickly to process ideas.
Most importantly, it was designing a system with the insurmountable intelligence that we had on hand to make things happen.
Become a community manager.
Whether it was living in the online space or in the physical, both teams had to pay careful attention to what was being voiced and how to respond. As we developed each project monitoring feedback and reacting quickly became paramount—even more so, understanding how particular channels consumed and reacted to the bits of information informed our output as we moved along.
Understand and do timely collaboration.
Make it messy. Curate timelines for concepts to enter in and out, and bring everybody in. Collaboration should be like a big party, with everyone invited and all ideas honorable. The Barn is an incubator for collaboration—but it needs to be controlled and relevant to real-world happenings and interactions, or else it could be DOA.
Speak many languages, and carry a big idea.
Everyone in the Barn came from disparate backgrounds and it was very easy to simplify being very good at one thing. Whether it was coding, filming or writing copy, it was imperative that we leaned on other efficiencies to make each project work. The idea ran faster, operated better and was more agile with the distribution of skills and resources.
You must be curious, and you must ask why (or why not). This goes both for the culture within the wooden walls of the Barn, as well as outside in the fields and world-at-large. Be all, WTF about the workings of things, the lives of people and the wherewithal of ideas. Well-traveled—physically and mentally.
It’s like championing @kanyewest, AND questioning if the @John_Hegarty Twitter handle was a genuine or a fraud.
Beta can save your life, and your livelihood.
As many in the ad world can attest, it’s simply our nature to constantly massage, tinker with and hold close the ideas that are meant for the world. Getting them out into the real world early and often (half-dressed and really ugly, even) can pay off and help to shape the route towards the road ahead.
Make friends, be human.
While brands and businesses are trying so hard to be all the more human (and their agencies doing some of the handholding and small talking along the way), we forget too often that we, too, should do the same. Many in the Barn joined the soccer team, celebrated camaraderie with fellow black sheep and spent quality time with our mentors, all in the hope of forming a strong kinship with the offices. It worked. So much of BBH (and I’d hope the world) is about the people you work with; it’s about getting to know them and how they’re a genius at everything.
(Internships start in January. Apply here.)