Almost everyone who works at an agency has a few favourite horror stories about the particularly tricky negotiation into their first position. The crazed lunacy of certain graduate recruitment processes (mine still gives me nightmares), the deeply uncomfortable hours spent in creative directors’ offices having your book taken to pieces, begging your way onto an intern programme, starting out in the mailroom. It’s always been tough. It’s part of the folklore. At least the reward’s in the car park.
But now it’s tougher than ever. No, really. A punchy piece by Jef Loeb on TalentZoo.com, “Same as It Never Was“, published just recently, paints a undeniably grim picture of an industry undergoing dramatic change. Loeb’s themes – structural transformation, accelerating evolution of new media trends, financial woes – are painfully familiar. As he notes, even if we’ve passed the bottom of the trough, our “shared profession is more than a long link or two from being at the top of the food recovery chain”.
Imagine now that you’re just graduating from your Ad School or coming to the end of a degree or Fine Arts programme. Suddenly the tales we recount of our elaborate scheming to get a job out of college look like some kind of joke. Where would you start today?