THERE SHOULD BE TAMPONS ON HYPEBEAST

Hype creates inordinate value. If a brick can have a resale value of $1,000, why don’t we apply the principles of hype culture to more products? asks Mara Dettmann, Editor at BBH London   There’s something inherently magical about working in advertising: at the core of it, it’s our job to create value – at times seemingly from nothing. At...