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Posts Tagged ‘Green Thing’

  • Saved: The Story of A Sustainable T-Shirt

    2nd November 10

    Posted by Mel Exon

    Posted in creativity, Sustainability

    Source: dothegreenthing on Flickr - http://flic.kr/p/8NUsNV

    We’ve written before about our straight-up admiration for Green Thing’s focus on using creativity to switch people away from thinking of green living as something we ought to do, to something we want to do.

    This time around, they’ve applied their talents to t-shirts.

    As the blurb says: “Saved is a new sustainable product and anti-waste campaign that takes unwanted or unloved T-shirts, washes them, hand-stitches ‘Saved’ lettering onto them, adds a Saved story (saved from bad taste, saved from disrepair, saved from neglect) and in doing so makes each T-shirt a bit more fashionable and a lot more desirable.”

    Aside from the obligatory celebrity endorsement (stand up Marina and the Diamonds, Imogen Heap, VV Brown, Professor Green and Zandra Rhodes, who’ve all donated t-shirts) the thing we particularly like is the innovation and design Green Thing used at every stage of the Saved cycle. Including a “pay it forward”-style approach sarisin porno izle to delivery – already recycled, the packaging containing your t-shirt can be reused with a freepost label to send back one of your own old t-shirts to be Saved for somebody else.

    Find out more on @dothegreenthing‘s site here or watch the one minute video below.

    But more importantly, buy one on their Facebook page here.

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  • Glove Love: Truly, Madly, Deeply Sustainable

    25th September 09

    Posted by Mel Exon

    Posted in creativity, Sustainability

    All you need is glove: yours for just £5 (plus VAT & packaging)

    All you need is glove: yours for just £5 (plus VAT & packaging)

    We like nothing more than a brilliantly innovative creative idea that does its bit for the planet, as fans of iSaw and Papercut will know.  Throw in a fashion angle on top and we’re totally sold…. so when our friends at Green Thing told us about their Glove Love initiative, we were delighted on at least three levels.

    Launched to coincide with London Fashion Week, Glove Love is part of Green Thing’s anti-waste initiative All Consuming and is their first sustainable product to help people brazzers do the Green Thing in the physical world.  Very simply, they will take lonely single gloves that have lost their original partners, wash them and then pair them up to create new and unique Glove Love pairs.  You can get involved by donating a lonesome glove yourself and/or buying a pair for just £5 plus postage & packaging.

    Glove Love has received some great support from the likes of Emma Thompson, whose voiceover immediately gives their ‘Glove Story’ promotional film a decidedly Working Title rom com-esque feel:

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    We particularly like the fact once you place an order a mystery pair of gloves are despatched to you lovingly labelled with their life stories.  And of course you can add comments to the site and as a proud owner you’re invited to upload a photo to the site gallery.

    Gloves Reunited

    Gloves Reunited

    Glove Love is creative, ethical, slightly silly and has the ability to offer that little frisson of surprise life so often lacks.  What’s not to love?  Go donate a lonely glove or even better buy a pair at the dothegreenthing.com shop