Posts Tagged ‘google’
17th December 09
Posted in creativity
We’re super proud of the new work we’ve just created for Google in Europe, for the Chrome browser. If you haven’t seen it, take a look below. Hope you enjoy it.
We took Google’s ingenuity & innovation as inspiration in developing the idea for seven short films (& an intro), demonstrating the benefits of Google Chrome. Every creation is built by hand, filmed in camera, with no special effects added. Even the music where Jacqui, the harpist, is playing is live on set. As it should always be with Google, the product is the hero. We celebrate the Chrome product, but we hope in a “Googley” way.
The films work as a longer single film of around 4 minutes, where the 8 films are merged together. We’ve designed annotations into the experience on YouTube; these are effectively hyperlinks to other films embedded into the film itself – like roll-over hotspots with links behind them. We hope this makes YouTube even more interactive. The transition device between films (the ‘notice board’) is based on annotations.
The project was especially fun from a collaboration point of view. BBH New York, BBH London & the team at Glue London worked super closely together with the Google team on the development of the strategy, creative and media. The Director was Aaron Duffy and the production company were 1st Avenue Machine in New York.
Here’s a peek into the production process where you can see a little of the intensity and excitement that results when you gather a bunch of geeks, designers, artists and a harpist together in a small studio. The knitted props were actually knitted by the Director, pretty much there and then.
A lot of people worked very hard during an intense but awesome process. The Google clients (based in London) were very much part of our team too. It was fun. I hope that shows.
Here are a few photographs we took on set.
14th December 09
Posted in awesomeness
Google Goggles is a new ‘visual search’ app for Android phones. Instead of using words, take a picture of an object with your camera phone: Google then attempt to recognize the object, and return relevant search results. Goggles also provides information about businesses near you by displaying their names directly in the camera preview.
As Google make clear, this is far from perfect yet, but it’s still getting us thinking about how we might use this kind of technology for clients.
Wonder when it will work with social networks? And wonder when it’s out on iPhone?
More detail on Goggles on Google’s site, here.
(Full disclosure: Google is a client of BBH)
11th May 09If data visualisation is the new rock and roll, Elvis has (just) left the building. Aaron Koblin played to an enthralled audience of BBH-ers this afternoon, blew our minds and incredibly kindly agreed to be interviewed by Labs afterwards.
Our interview to follow soon, but to whet your appetite, a quick download of our (and your) key questions for the rock star of the data visualisation world.Balancing immediacy and intrigue: A frequent criticism of data visualisation is that while often extremely beautiful, sometimes it doesn’t make the information contained any clearer-it can sometimes even seem to obfuscate in the name of art. Should great data visualisation simplify or should it embrace complexity and reward exploration? Should it be reductive or expansive in intent?Where left brain meets right brain: When embarking on a project, which comes first, the data or the technique? How critical a role does software play? Do the themes and memes recurring in data visualisation reflect the artists’ preoccupations or the data sets available?Proliferation versus privacy: One of the key enablers of data visualisation is the phenomenal explosion in the amounts of data we now generate everywhere we go. We live in a golden age of open-ness around personal data but will we reach a tipping point where we reclaim our personal privacies? Or will we opt in to share anonymised data for the common good?The power of synesthesia: Some of the most compelling data visualisation projects are those which express one medium-almost one sense- by means of another. Visually representing dance or music, aurally representing data sets-what is it we find so compelling about this “synesthetic” effect?
Crowd-sourcing versus the wisdom of the crowd: Koblin’s recent work experiments with crowd-sourcing but suggests an ambivalence about the process. While a central theme of data visualisation is the wisdom of the crowd, how does it skew the data if the crowd knows it’s being watched? Is the unconscious wisdom of the crowd purer and more compelling or is conscious collaboration of the masses the future? How important is the role of the curator in that process?
Answers – or at least compelling and considered answers – on a blogpost near you shortly….