Author: Mareka Carter, @marekacarter, Creative, BBH London
Many people living in villages in Sub-Saharan Africa have to walk c. 5 km every day just to collect clean water.
#WaterRun is about running (or walking, if that’s more your thing) the same distance, our aim to raise enough money to build 30 new wells in the region.
5 km takes about an hour’s walk a day; for many of us it’s the equivalent of walking or running into work, instead of taking public transport – see what we did there?
Log your runs and donate here: waterrunproject.com. If you’re a Water Runner, you could donate the money you’ve saved not using public transport, if you’re a Supporter you can donate, well, as much as you feel able.
It’s something for everyone, not just the creative and tech community: we’d love everyone’s Mum and Dad, Mom and Pop, Mama and Papa to get involved too.
Think of it as a win-win, ‘pre-tox’ cleanse before the debauchery of the holiday season kicks in – or, if you’re in the States, a quick post-Thanksgiving fitness drive – a chance to do some good towards others and yourself in the process.
Why are we doing this?
You will have seen news coverage of the widespread famine in East Africa and very possibly heard about the 50/50 project launched in response by our friends at Made by Many, hatched with Good for Nothing. If you haven’t: each project on the collaborative platform combines fund-raising with digital goodness, aiming to engage a network of supporters to help spread the word and generate as much money for as possible for UNICEF famine aid. Like our brothers and sisters at BBH NY, we knew we wanted in the moment we heard about it.
Those links again:
Log your runs and make a donation here: www.waterrunproject.com.
Find us on Facebook here.
And check out the raft of other amazing initiatives for 50/50 here: 5050.gd
#WaterRun starts now, but you can join in whenever you want. Do it once, or you can do it every day for the next few weeks – it’s up to you. The main thing is to keep logging your distances on the super simple website and telling the world about it, so together we can send the total raised sky high.
Thank you. Happy Water Running!