Posts Tagged ‘Garrick Schmitt’
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“Information Wants To Be Free” - The Razorfish FEED report
17th November 09
Last week saw the publication of FEED 2009 and an accompanying Ad Age article by its primary author, Garrick Schmitt.
The third year of this annual, US-based report, the 2009 edition makes a bit of a departure, with the emphasis squarely on brands and the degree to which digital brand experiences shape & drive purchase. It’s received a mix of high praise and some criticism. We’ve found the report itself and the reactions to it thought-provoking stuff, so caught up with Garrick who kindly agreed to mull over a few questions with us. Here’s a run-through of what particularly caught our attention.
Ben Malbon
Mel Exon
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