Wearables And the Peak of Inflated Expectations

Another in our occasional repostings of our monthly tech column written forĀ Marketing Magazine. This one on wearables and why Nike’s decision to ditch development of Fuelband is a course correction, not a category bail-out. The original article appeared hereĀ on 02.06.14. The news in April that Nike may be discontinuing their wearable personal fitness tracker Nike+ Fuelband was met with a...