What do go-karts, used mannequins, indestructible soccer balls, flame-retardant garments, & a painted toilet stall have in common?

Author: Jeff Johnson, Creative, BBH New York (@fittedsweats) Late in the spring, British Airways gave us a great brief for North America. Last year they held a contest where they gave out hundreds of free international flights (and shipping) to small business owners in the U.S. so that they could do business face-to-face rather than just via email, iChat, Skype...