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Posts Tagged ‘Everyone is Illuminated’

  • Isn’t Crowdsourcing Just Good Marketing? Interview with Rick Liebling

    22nd February 10

    Posted by Mel Exon

    Posted in crowdsourcing

    “The world is becoming too fast, too complex and too networked for any company to have all the answers inside.” Yochai Benkler, Yale University, from The Wealth of Networks

    Image by Goldberg, via Flickr

    Lightbulbs image by Goldberg, via Flickr

    Our collective interest in crowdsourcing (the creative and commercial opportunities and challenges it throws up) seems to be on an exponential curve only matched by the controversy and misunderstanding still surrounding the topic. Cue Rick Liebling’s eBook, Everyone is Illuminated, out today, a compendium of constructive thinking on the topic to date. As experiments in crowdsourcing start to unfold and the world waits to see just how sustainable it is a marketing tool, his primer aims to shed light on the whole area by gathering (in part crowdsourced, of course) insight and hands-on experience of crowd sourcing together in one handy place. We were happy to make a contribution to the eBook and caught up with Rick to tell us more about the project. Check out his introductory post here too.
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