Majority report: looking through the digital hype

This post originally appeared as an article in Viewpoint at the end of 2011. Briefed to one of BBH London’s smartest strategists, Ed Booty, as a deliberate polemic, it’s a provocative¬†argument designed to question our assumptions about the constant pace of change. We like being challenged (we enjoyed¬†Matt Edgar’s post last year along similar lines) – please let us know...