Tag: digital

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Fuel for Little Gamers

Author: Pablo Marques (@pablo_marques), Creative Director, BBH London & BBH Labs [youtube]http://www.youtube.com/watch?v=qqzQWWXW1Y8[/youtube] A few hours ago we introduced Weetakid to the world, together with his arch-enemy, Evil Eater. The game is a playful execution of Weetabix’s brand strategy and a great example of an idea as a direct solution to a clear business challenge. Weetabix’s boxes are making into families’...

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Introducing: BBH Asia-Pacific Data Snapshots

Author: Simon Kemp (@eskimon), Engagement Planner, BBH Asia Pacific & BBH Labs [slideshare id=7556517&doc=digitalmobileandsocialmediainchinaapril2011-110407224156-phpapp01] The digital landscape across Asia-Pacific has seen significant change in recent months, with enthusiasm for social media driving the broader adoption of a wide range of connected services and tools. Although Internet penetration levels remain low in many Asian countries, the sheer size of those countries’...