digital – BBH Labs

August 24, 2017

DIGITAL IS HAVING A MIDLIFE CRISIS. THE WAY FORWARD IS EXPERIMENTATION.

Digital media’s grand promises have not been fulfilled. Instead targeting fails, context blindness and a fundamental disrespect for people’s attention are jeopardising both brand growth and the social contract advertising has been built on. We need to remember some timeless principles and experiment with the new if we are to improve, writes Thomas Wagner, Planning Director at BBH Singapore. The...

advertising/attention/BBH/Cross-platform/digital/media Comment: 1

October 14, 2013

The making of Nike Hypervenom: House of Deadly

Author: Miguel Andres-Clavera, Creative Technology and Innovation Director, BBH Asia Pacific For some time now, artists, programmers and marketers have been seeking innovative ways to collaborate, to blur the line between art and technology, thereby creating complex systems that merge the real world with the digital world. As these new experiences transcend digital mediums and permeate our physical experience, we...

digital/Events

September 9, 2013

The future of display is native

The final (for now) instalment in a series of cross-posts of some of the monthly tech columns we’ve written for Marketing magazine over the course of the year. This article on native advertising appeared in Marketing’s April issue. *** A wise agency head recently told me that, statistically, a person is more likely to die in an airplane crash than...

advertising/digital Comment: 1

October 21, 2011

Internet Trends – Mary Meeker’s 2011 report

Author: Adam Powers, Head of UX, BBH London KPCB Internet Trends (2011) This week ex-Morgan Stanley research analyst, now at KPCB, Mary Meeker delivered her latest Internet Trends presentation. As always, Mary’s distillation of trends is always good value and genuine insights are peppered throughout. For the time starved amongst you, here are some highlights: World view: • Though still with...

data/digital Comments: 2

September 29, 2011

Fuel for Little Gamers

Author: Pablo Marques (@pablo_marques), Creative Director, BBH London & BBH Labs [youtube]http://www.youtube.com/watch?v=qqzQWWXW1Y8[/youtube] A few hours ago we introduced Weetakid to the world, together with his arch-enemy, Evil Eater. The game is a playful execution of Weetabix’s brand strategy and a great example of an idea as a direct solution to a clear business challenge. Weetabix’s boxes are making into families’...

digital/Gaming Comments: 3

September 9, 2011

Revenge of the Microsite

Author: Calle Sjoenell, Deputy Chief Creative Officer, BBH NY These are probably words that will haunt me forever, but I must write a tribute to the microsite, currently going through a Phoenix-like transformation known as the web app. The microsite was originally created to capture a single minded idea in one destination. So sharp and elegant in its purpose, the...

digital/interactive Comments: 9

April 26, 2011

Introducing: BBH Asia-Pacific Data Snapshots

Author: Simon Kemp (@eskimon), Engagement Planner, BBH Asia Pacific & BBH Labs [slideshare id=7556517&doc=digitalmobileandsocialmediainchinaapril2011-110407224156-phpapp01] The digital landscape across Asia-Pacific has seen significant change in recent months, with enthusiasm for social media driving the broader adoption of a wide range of connected services and tools. Although Internet penetration levels remain low in many Asian countries, the sheer size of those countries’...

data/digital Comments: 0

December 16, 2010

Digital, can we kill this word for good?

The good people from the Cristal Festival (held in Crans, Switzerland.. not a bad place to be at this time of year) got in touch a few months ago, asking me to join a panel today with two very smart ladies, Fernanda Romano (Euro RSCG’s Global CD for Digital & Experiential Advertising) and Patou Nuytemans (Chief Digital Officer, Ogilvy EMEA). We...

creativity/digital Comments: 0

November 17, 2010

The State of the Web 2010

Every year Mary Meeker from Morgan Stanley amazes us with her State of the Web presentation, and this year is no exception. The presentation is immensely valuable to our profession because it highlights shifts in internet culture and identifies opportunities for businesses and marketers alike. The most provoking part of the presentation is the Disruptive Innovation slide. PSFK had a...