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Posts Tagged ‘digital analyst’

  • BBH London: Hiring a Digital Analyst

    29th January 13

    Posted by Mel Exon

    Posted in digital, People

    Who we’re after
    A digital analyst who knows their way around analytics and social metrics but who has that sixth sense to sniff out fresh insights that have real strategic value.  We need someone who can focus on the story that the data are telling them, not just crank out campaign reports.

    What you’ll be like
    Smart, curious, passionate and a great communicator.  Someone who will be comfortable working alongside strategists, creatives and clients.  An analyst that can explain complex measurement and analysis in plain and simple language.  You will love being a digital specialist but you will be able to see the bigger picture and you will understand that whatever tools we use to gather our insights we are ultimately seeking to understand consumer behaviour and motivation.

    Responsibilities/key attributes

    • In depth knowledge of digital analytics tools (eg Sysomos, Google Analytics, Comscore) and the creative use of free digital insight tools
    • Ability to bring the numbers to life and tell a story with data from different sources
    • Appetite and ability to translate insight into strategic recommendation
    • Experience of effectiveness measurement and KPI tracking
    • Desire to work in a creative environment with creative people
    • Entrepreneurial: actively seek new opportunities to gather insights and help teams benefit from digital intelligence
    • Good people skills and ability to build relationships across all disciplines
    • Other key attributes: Hardworking, energetic, collaborative, good organisational skills and cultural knowledge

    If this sounds like your kind of job, we want to hear from you. Please send a cv, details or link to romy.miller@bbh.co.uk

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