Designers’ Accord

A Developing Story: Founder interview

“Designers are natural activists…taking responsibility for the consequences of what we design needs to be part of the value system of our industry, not a burden for a fringe group to take on. We have reached critical mass in terms of consciousness of the challenge; now we need to move from awareness to action.”

Valerie Casey profile, SXSWorld magazine 2010


Ideas that marry great design with real purpose make us sit up and take notice. So it is with A Developing Story, which we’ve been following since its launch at the end of last year.

ADS publishes news stories from developing countries with a clean & intuitive design that avoids all the worthier-than-thou clichés associated with the category.  It also has a mindblowingly simple campaign at its core: to make the creative assets created for public awareness campaigns freely accessible across developing markets.

Makes perfect sense, right? A campaign that nonetheless needs all the support it can get if governments are to be persuaded to dump red tape and adopt what is in effect a Creative Commons approach across developing nations.

Of course that’s easier said than done. If you want to get involved or just show support, visit or email

To find out more we spoke to the people (John, Benjamin & Phil) behind A Developing Story.  Check out what they had to say below.