Posts Tagged ‘data’
30th May 13
Posted in dataAuthor: Adam Powers, Head of User ExperienceThe always prescient KPCB analyst has published her state of the Internet Paper for 2013 and, as ever, it makes for a stimulating read.- whilst smartphone and tablet penetration is rampant, Mary suggests the future is all about, “…wearables, drivables, flyables and scannables.”. That last category includes the shocking revelation that QR codes are popular somewhere – 9 million scanned per month in China!- In fact China is the place to watch for innovation and developing trends. Mobile internet access and search have already surpassed desktop use in the land of Alibaba. (Whose business is now surpassing Amazon.) China also added 264m Internet users between 2008 and 2012, more than any other country.- Mobile is the platform of choice for content upload, and right now photos are the thing. A staggering 500m of them uploaded every day but expect video, sound and data to get in on the act very quickly.- the average smartphone user grabs their fondlebox upwards of 150 times per day. Significant for wearable tech opportunities but mouth-watering for mobile advertisers – Meeker identifies a $20 billion opportunity right there.Check out her slide share deck:
21st October 11
Author: Adam Powers, Head of UX, BBH London
This week ex-Morgan Stanley research analyst, now at KPCB, Mary Meeker delivered her latest Internet Trends presentation. As always, Mary’s distillation of trends is always good value and genuine insights are peppered throughout.
For the time starved amongst you, here are some highlights:
• Though still with some ground to make up, it’s striking the number of Chinese and Russian internet companies popping into the global top 25.
• What’s more, between 2007 and 2010 China accumulated 246million new internet users – that is more than exist within the USA.
Mobilising the people:
• Mary notes that even in recessionary times breakthrough technology and services can breakout. One need only look at the extraordinary first weekend sales of Apple’s iPhone 4S to confirm this.
• 2010 QTR 4 saw more mobile devices (which includes Tablets) sold than PCs and signs that Smartphone sales outstripping feature phone sales in US/EU
• That said. still enormous unconverted user base with 835 million Smartphone users against 5.6 billion mobile device subscribers.
• Apple getting plenty of headlines right now, but it’s Android mobile devices with the remarkable quarter on quarter ramp up – jumping from 20million to 150million units shipped in between quarters 7 and 11 post-launch.
• Global mobile success story continues with app/ad revenue up by a factor of 17 between 2008 and 2011 to a figure of $12billion.
• Meeker calls out the latest trend in the evolution of human computer interaction being from text command lines to graphical user interfaces (GUI) to natural user interfaces. Yes, Steve gets a name check too.
Cash is no longer king?:
• E-commerce story continues to be one of growth through tough economic times but plenty of room to grow.
• Again the big story is growth in mobile commerce with ebay and PayPal doubling or more their gross mobile sales/payments since 2010.
• The uplift in mobile e-commerce activity has been of particularly benefit to local commerce through the plethora of location aware discount offer aggregators.
Power to the people:
• Meeker identifies overarching mega-trend as the empowerment of people via connected devices.
• She references the Twitter traffic patterns post Japanese earthquake, the fact that 200million Indian farmers currently receive government subsidy payments via mobile devices and 85% of global population are now covered by commercial wireless signals versus 80% being on electricity grid.
3rd April 09
I transitioned from tinyurl.com to bit.ly earlier this year. Probably way after most people started using it. It’s awesome. But I’m guessing the reason I love bit.ly is not the reason most people would give. Yes, bit.ly delivers super utility simply by shortening a link of seemingly any length to virtually no length. And it makes it easy and quick. That’s part of it.
But I’ve become addicted to the data which bit.ly provides on every link you shorten. Because with bit.ly the shortening is just the beginning of it’s magic. If you register on the site you have a record of all the links you’ve shortened. And if you hit the ‘Info’ function underneath a link you are presented with a treasure trove of metrics & insight. Traffic (clicks) with time & date information, geographical location, platform used to access the link, conversations the link featured within, RTs, and so on.
So one learns that a link posted on Twitter that touches on industrial design is 50% more likely to be clicked on in Brazil than in the UK. Or a link that relates to LEGO is three times as likely to be clicked on in Denmark than in Canada. Or that the optimum time to post is 10pm ET, or that actually one needs to re-post because the two peaks are 10pm ET and 10pm GMT, or that if you want to provoke an Australian audience one should post after 11pm ET. Much of this might seem intuitive, but accessing the data that proves (or refutes) some of the assumptions we work with when we share links is a revealing exercise. Above all, it provides much greater depth of feedback on what’s popular (or not) than simply the crude measure of how often your message is RT on Twitter. And it’s not just Twitter – you can add a bit.ly add-on to your Gmail (http://bit.ly/Xd1yM).
Bit.ly allows you to do a whole lot more than fire-and-forget; it promotes smart linking, and that makes it cool in my (Excel work) book.