Author: Simon Kemp (@eskimon), Engagement Planner, BBH Asia Pacific & BBH Labs
The digital landscape across Asia-Pacific has seen significant change in recent months, with enthusiasm for social media driving the broader adoption of a wide range of connected services and tools.
Although Internet penetration levels remain low in many Asian countries, the sheer size of those countries’ populations means that the numbers must be seen in context; for example, internet penetration in China stands at just 34%, but the number of social media users in that country exceeds the total population of Russia.
It’s also critical to understand how people in the East access and use the web. (more…)