Digital, can we kill this word for good?

The good people from the Cristal Festival (held in Crans, Switzerland.. not a bad place to be at this time of year)¬†got in touch a few months ago, asking me to join a panel today with two very smart ladies, Fernanda Romano (Euro RSCG’s Global CD for Digital & Experiential Advertising) and Patou Nuytemans (Chief Digital Officer, Ogilvy EMEA). We...