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    • SXSW 2012: What BBH is Planning & Why We Hope We’re Worth A Vote

      17th August 11

      Posted by Saneel Radia

      Posted in awesomeness, sxsw

      Photo by @saneel via @instagram, SxSW 2011

      Although it seems insanely early every year, it’s time to start voting for panels at SxSW. Instead of spamming our professional and personal feeds with requests for support, we’re continuing a tradition we began last year of consolidating all of our potential panels into a single post.

      So, if any of the below seems mildly interesting, we’d greatly appreciate a vote. All of the summaries below click-thru to the appropriate panel picker page at sxsw.com. Regardless, we’re quite excited to attend to hear what others have to say. We value the experience every year, and as always we digest everything with the benefit of context you all as the loyal Labs community provide us.

      Skynet vs. Mad Max: Battle for the Future

      In this session, our own Mel Exon (@melex) and Google’s Tom Uglow (@tomux) will discuss two possible futures of the web:

      1. A highly controlled algorithm-driven web where people and brands are matched perfectly via formula and AI, in a spam-free nirvana.
      2. An ongoing battle of people and brands seeking to be discovered, creating an open web with neutral techn partners and real-world spaces where tech doesn’t penetrate.

      Find out more, vote and add your support here.


      Chief Innovation Officers Defend Their Titles

      The topic of this panel was born of conversation frequently discussed on our blog in 2011: do agencies really need someone to run innovation? In this session four innovation leaders, including our Saneel Radia (@saneel) and Labs founder (now client at Google Creative Lab) Ben Malbon (@malbonnington), will answer hard questions about the value of such a role, what it actually entails, and what makes a good candidate to play the part. The panel also includes Edward Boches of Mullen (@edwardboches), Dave Armano of Edelman (@armano) and David Erixon (@dexodexo), founder of Hyper Island.

      Find out more, vote and add your support here.


      The South By Shark Tank: Pitch Your Big Idea

      This panel features Neil Munn, Global Head of BBH Zag, along with other ad industry investment professionals. In this session, the audience is invited to present their elevator pitches and receive high-level advice on how to prime the proposals for investment. Press coverage for the most attractive investments is built in via our friends at PSFK (@psfk).

      Find out more, vote and add your support here.


      Game My Brand

      BBH planner Tim Jones (@timjonestweet) will outline “gaming brands,” an approach to brand strategy built on gaming principles. This approach represents a fundamental shift from building brands as message transmission devices, to building brands as behaviour change systems. This talk will feature new material built on content Tim previously covered in his TEDx talk of the same name.

      Find out more, vote and add your support here.


      Your Story Sucks! Saving Story in the Digital Age

      In this session, three BBH storytellers (including @jamescmitchell, @writingstudio, and @depechetoad) from different backgrounds share the results of in-field storywriting experiments from standup to novel-writing to radio plays to alternate reality games. They’ve tried it all, and are going to try and explain what works. This is not a panel – think of it as a three-man show. This is a theoretical session, with practical homework.

      Find out more, vote and add your support here.


      My Mom Plays That: How Women Game-Change Gaming

      As women play casual games in ever-increasing numbers, this session will examine what this means for the development of casual and traditional games. It will specifically look at how the psychology of women influences the psychology of game developers. The purpose of this presentation by BBH social media manager Claire Coady (@claire_coady) is to examine how women are influencing the seismic shifts underway across the gaming landscape.

      Find out more, vote and add your support here.

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