On virtual packaging: where’s the Coke bottle of the online world?

Author: Matthew Gladstone (@gladstonematt), Partner, BBH London So it’s official, “Applications are the white goods of the 21st century” and sales of virtual goods have crossed the $2bn threshold in the US and iTunes has over a billion downloads. But, as we all know, not everyone is enjoying the party – Thom Yorke has told young bands not to tie...