Thanks to everyone who came to our talk at SXSWi last week. For anyone interested, you can find our slides and our speech below (we talk fast, so there’s plenty of it!) and please check out #sxbattle on Twitter to follow the commentary on the day. As the hashtag suggests, we pitched the benefits of two alternate futures as a battle, along the way inviting the audience to vote for the one they thought most likely to become a reality. We had a lot of fun doing it, thanks again to everyone who joined us.
Let’s start by stating the obvious, a disclaimer if you will.
We’re not really here to talk about Skynet and Mad Max. They’re both works of fiction, each film set after an apocalyptic event. We thought about trying to re-title this talk – “how an apocalypse might affect your business…” but we settled for this disclaimer instead.
They’re just an analogy. One we’d like to use to tell a story. Everyone in this room is a storyteller, it’s what we do. We tell stories to effect results. Here, it’s fair to say, both films paint insanely dystopian, radically different visions of the future, yet they are also classic narratives. Control vs chaos. A totalitarian state vs total anarchy. A closed network vs an open network. (more…)