We particularly like the casting of two ‘Scandinavian’ looking gents as the main protagonists; perhaps a gentle reference to our own ECDs on the project, Calle and Pelle Sjoenell.

Here’s the original, in case you missed it.

And here’s our film about how we made them.

Finally, a few snaps from the shoot.

]]> http://bbh-labs.com/we-know-chrome-is-fast-but-is-opera-faster-than-a-potato/feed 9 http://bbh-labs.com/what-do-you-get-when-you-put-together-a-hamster-a-cuckoo-clock-fats-waller http://bbh-labs.com/what-do-you-get-when-you-put-together-a-hamster-a-cuckoo-clock-fats-waller#comments Wed, 21 Apr 2010 16:44:36 +0000 Ben Malbon http://bbh-labs.com/?p=4873 Everyone at BBH New York is excited about the new work we’ve just launched for Google’s Chrome browser, follow-ups to the work we produced at the end of 2009.

The first film is for Chrome Extensions, and demonstrates how users can personalize their browser. The music used is Fats Waller’s (Do You Intend to Put an End to) A Sweet Beginning?

The second film is for Chrome Translate, the range of translation features that are built in to Chrome, and that enable users to seamlessly translate Internet pages from one language to another.

Both of these films are quite unlike most other tech product demos. They use lo-fi, hand-made elements and simple metaphors to show how the products work. There’s no hype. No extravagant claims. We instead try and keep everything simple.

As with our previous work for Chrome at the end of 2009, we worked with the extraordinary production team at 1st Avenue Machine in New York. The films were directed by 1st Avenue Machine’s Aaron Duffy & Tim Brown.

We hope you enjoy them. They look particularly great in HD on YouTube (click through the videos and then select the HD button).

And watch out for more new work for Google to come in the next few weeks.

Credits

Client: Google EMEA

Titles: Google Chrome Extensions/Translate the Internet with Google Chrome

Agency : Bartle Bogle Hegarty New York

CCO: Kevin Roddy

ECD: Calle Sjoenell, Pelle Sjoenell

AD/CW: Maja Fernqvist

AD/CW: Joakim Saul

Head of Broadcast: Lisa Setten

Senior Producer: Melissa Bemis

Business Director: Ben Malbon

Acct. Manager: Rossa Hsieh

Production Company: 1st Avenue Machine

Director: Tim Brown

Co-Director: Aaron Duffy

DP: Zak Mulligan

Exec. Producer: Sam Penfield

Line Producer: Keely Gould

Editorial Company: Lost Planet

Editor: Charlie Johnston

Assistant Editor: Christopher Huth

Exec. Producer: Krystn Wagenberg

Producer: Meagen Carroll

Telecine: Company 3

Telecine Artist: Billy Gabor

Online Facility: Black Hole

Online Editor: Tim Farrell

VFX Company: Black Hole

Producer: Tim Vierling

Audio Facility: Plush

Audio Engineer: Rob Fielack

Music: Extensions

Music Supervisor: Sara Matarazzo, Anna Lasxurain & Stephanie Diaz-Matos

Title: (Do You Intend To Put An End To) A Sweet Beginning Like This

Artist: Fats Waller

Music: Translate

Music Supervisor: Sara Matarazzo, Anna Lascurain & Stephanie Diaz-Matos

Title: Plastic Sunshine

Composed by: Steven Stern and Stuart Hart

We’re after a big room, studio or small stage in NYC for three days in January (14-16th). We’re trying to find a space where we can re-create the Chrome Features short films we’ve just made for Google.

For a start, we want to have a little party, and January seems like a good time to be doing that. But we’d like to open it up to anyone who wants to come along and have a look at how they were made.

The space needs to be around 60 x 40 ft, with – ideally – some good height to the ceiling. If you have somewhere you can lend us, or you know someone who might, please email me at ben.malbon@bbh-labs.com

THANKS & HAPPY HOLIDAYS

Here are the films:

And here is a film about how we made them:

We took Google’s ingenuity & innovation as inspiration in developing the idea for seven short films (& an intro), demonstrating the benefits of Google Chrome. Every creation is built by hand, filmed in camera, with no special effects added.  Even the music where Jacqui, the harpist, is playing is live on set. As it should always be with Google, the product is the hero. We celebrate the Chrome product, but we hope in a “Googley” way.

The films work as a longer single film of around 4 minutes, where the 8 films are merged together. We’ve designed annotations into the experience on YouTube; these are effectively hyperlinks to other films embedded into the film itself – like roll-over hotspots with links behind them. We hope this makes YouTube even more interactive. The transition device between films (the ‘notice board’) is based on annotations.

The project was especially fun from a collaboration point of view. BBH New York, BBH London & the team at Glue London worked super closely together with the Google team on the development of the strategy, creative and media. The Director was Aaron Duffy and the production company were 1st Avenue Machine in New York.

Here’s a peek into the production process where you can see a little of the intensity and excitement that results when you gather a bunch of geeks, designers, artists and a harpist together in a small studio. The knitted props were actually knitted by the Director, pretty much there and then.

A lot of people worked very hard during an intense but awesome process. The Google clients (based in London) were very much part of our team too. It was fun. I hope that shows.

Here are a few photographs we took on set.