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Posts Tagged ‘Chrome’

  • What do you get when you put together a hamster, a cuckoo clock & Fats Waller?

    21st April 10

    Posted by Ben Malbon

    Posted in creativity, online video

    Everyone at BBH New York is excited about the new work we’ve just launched for Google’s Chrome browser, follow-ups to the work we produced at the end of 2009.

    The first film is for Chrome Extensions, and demonstrates how users can personalize their browser. The music used is Fats Waller’s (Do You Intend to Put an End to) A Sweet Beginning?

    The second film is for Chrome Translate, the range of translation features that are built in to Chrome, and that enable users to seamlessly translate Internet pages from one language to another.

    Both of these films are quite unlike most other tech product demos. They use lo-fi, hand-made elements and simple metaphors to show how the products work. There’s no hype. No extravagant claims. We instead try and keep everything simple.

    As with our previous work for Chrome at the end of 2009, we worked with the extraordinary production team at 1st Avenue Machine in New York. The films were directed by 1st Avenue Machine’s Aaron Duffy & Tim Brown.

    We hope you enjoy them. They look particularly great in HD on YouTube (click through the videos and then select the HD button).

    And watch out for more new work for Google to come in the next few weeks.

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    Credits

    Client: Google EMEA

    Titles: Google Chrome Extensions/Translate the Internet with Google Chrome

    Agency : Bartle Bogle Hegarty New York

    CCO: Kevin Roddy

    ECD: Calle Sjoenell, Pelle Sjoenell

    AD/CW: Maja Fernqvist

    AD/CW: Joakim Saul

    Head of Broadcast: Lisa Setten

    Senior Producer: Melissa Bemis

    Business Director: Ben Malbon

    Acct. Manager: Rossa Hsieh

    Production Company: 1st Avenue Machine

    Director: Tim Brown

    Co-Director: Aaron Duffy

    DP: Zak Mulligan

    Exec. Producer: Sam Penfield

    Line Producer: Keeley Gould

    Editorial Company: Lost Planet

    Editor: Charlie Johnston

    Assistant Editor: Christopher Huth

    Exec. Producer: Krystn Wagenberg

    Producer: Meagen Carroll

    Telecine: Company 3

    Telecine Artist: Billy Gabor

    Online Facility: Black Hole

    Online Editor: Tim Farrell

    VFX Company: Black Hole

    Producer: Tim Vierling

    Audio Facility: Plush

    Audio Engineer: Rob Fielack

    Music: Extensions

    Music Supervisor: Sara Matarazzo, Anna Lasxurain & Stephanie Diaz-Matos

    Title: (Do You Intend To Put An End To) A Sweet Beginning Like This

    Artist: Fats Waller

    Music: Translate

    Music Supervisor: Sara Matarazzo, Anna Lascurain & Stephanie Diaz-Matos

    Title: Plastic Sunshine

    Composed by: Steven Stern and Stuart Hart

  • Can you lend us your room for an exhibition?

    22nd December 09

    Posted by Ben Malbon

    Posted in creativity, culture

    We need your help.

    We’re after a big room, studio or small stage in NYC for three days in January (14-16th). We’re trying to find a space where we can re-create the Chrome Features short films we’ve just made for Google.

    For a start, we want to have a little party, and January seems like a good time to be doing that. But we’d like to open it up to anyone who wants to come along and have a look at how they were made.

    The space needs to be around 60 x 40 ft, with – ideally – some good height to the ceiling. If you have somewhere you can lend us, or you know someone who might, please email me at ben.malbon@bbh-labs.com

    THANKS & HAPPY HOLIDAYS

    Here are the films:

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    And here is a film about how we made them:

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  • Google Chrome – Behind The Scenes

    17th December 09

    Posted by Ben Malbon

    Posted in creativity

    We’re super proud of the new work we’ve just created for Google in Europe, for the Chrome browser. If you haven’t seen it, take a look below. Hope you enjoy it.

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    We took Google’s ingenuity & innovation as inspiration in developing the idea for seven short films (& an intro), demonstrating the benefits of Google Chrome. Every creation is built by hand, filmed in camera, with no special effects added.  Even the music where Jacqui, the harpist, is playing is live on set. As it should always be with Google, the product is the hero. We celebrate the Chrome product, but we hope in a “Googley” way.

    The films work as a longer single film of around 4 minutes, where the 8 films are merged together. We’ve designed annotations into the experience on YouTube; these are effectively hyperlinks to other films embedded into the film itself – like roll-over hotspots with links behind them. We hope this makes YouTube even more interactive. The transition device between films (the ‘notice board’) is based on annotations.

    The project was especially fun from a collaboration point of view. BBH New York, BBH London & the team at Glue London worked super closely together with the Google team on the development of the strategy, creative and media. The Director was Aaron Duffy and the production company were 1st Avenue Machine in New York.

    Here’s a peek into the production process where you can see a little of the intensity and excitement that results when you gather a bunch of geeks, designers, artists and a harpist together in a small studio. The knitted props were actually knitted by the Director, pretty much there and then.

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    A lot of people worked very hard during an intense but awesome process. The Google clients (based in London) were very much part of our team too. It was fun. I hope that shows.

    Here are a few photographs we took on set.

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