In Their Shoes: Experience, Education and Empathy

Author: James Mitchell, Strategist, BBH London & BBH Labs The girl, Nina , is dressed for a meeting. “I’ve only got two business plans left,” she states matter-of-factly. She places two objects on the table in front of me: a condom, and a pouch of pills. “I would be very grateful if you could decide.” I hesitate, and the girl’s...