Posts Tagged ‘cannes’
5th July 11
An edited version of this post was originally published for Fast Company here.
I suspect 2011’s festival may be looked back upon as the year advertising and technology agreed to meet in Cannes and get married on the beach. Sure, previous years have seen tech co attendance (Yahoo! are regulars to the festival) but this year the commitment to one another was unprecedented, visible and visceral.
Unquestionably, the two industries have much still to work out about each other. Nonetheless, the re-branding of that bastion of old school ad cool, Cannes Lions, as a ‘festival of creativity’ this year signalled a broadening mindset. And Facebook’s VP of Global Marketing Solutions, Carolyn Everson, took a big step towards agencies, speaking compellingly about Facebook as a “platform for creativity” and the company’s desire to “stay small and empower agencies.” On the very same day, Eric Schmidt was on stage declaring that “hell has frozen over..we would never have thought there was value [in a Super Bowl ad].. We strongly believe advertising has value.” Importantly, the brand also picked up a pride of Cannes Lions this year, thus proving again that the appreciation flows two ways.
This shared acceptance spilled out beyond the seminar speeches and awards. Having done some early reconnaissance at last year’s Cannes, Google’s Tom Uglow came to the conclusion that “people want decent wifi and fairy lights”. A year later, surveying an array of geeks and ad types happily mingling on the beach at Google’s Creative Sandbox, it’s hard not to agree. The generosity inherent in designing a space like this (masterminded with great care by Google’s Head of Events, Amy Brown) for all comers is laudable, but more than this, the approach said loud and clear that the company values its relationship with the creative community and has something to show them about giving back; about being open, versus closed.
The ubiquitous bottles of Rose lined up on tables along the Croisette may be delightful, but finding uniquely useful, entertaining ways to enhance each other’s experience is a lot more fun and well, different. As John Hegarty’s speech on Friday spelt out, as humans we’re hard-wired to respond to difference (technical term is dishabituation, apparently): in short, “difference wakes us up”.
At Cannes this year, advertising and technology finally woke up to one another, properly and in public. I’m looking forward to 2012.
Google are a client of BBH.
1st July 11
Last Friday in Cannes, BBH’s own Sir John Hegarty gave the following speech co-authored with co-founder Nigel Bogle (Nigel was unfortunately unable to join him due to illness).
The premise of their speech is powerfully simple: growth needs space. Space needs difference.
Of course we could simply have put the video of Sir John’s speech here on the blog, alongside the slideshare. However, as @jeremyet puts it: ‘given the opportunity to celebrate the power of difference, we wondered whether we could develop something fast that would give the viewer of the filmed speech a different and enhanced experience. Cue vidazzl, which brings to life relevant keyword searches from across the web as you watch the speech.
We’re planning on making this a platform where anyone can upload a speech and display it in a, well, vidazzled version, but for now you can view Sir John’s speech from the Cannes Festival here and, of course, let us know your thoughts on the talk, on the presentation and on the difference.’
Gabor (Creative Technologist) adds a note on the choice of technology and the time frame:
Jeremy Ettinghausen – Creative Director
Gabor Szalatnyai – Creative Technologist
Nick Fell – Strategist
Felipe Guimaraes – Art Director
Lambros Charalambous – Copywriter
Adam Oppenheimer – Art Director
Joe Oppenheimer – Copywriter
Eric Chia – Head of Digital Design, Addictive Pixel
Keith Bone – Digital Designer, Addictive Pixel
Romy Miller – Team Director
16th June 11
Posted in Canneshttp://www.vimeo.com/21571373
With Cannes just a few days away it’s time to wish bon chance to all those striving for Lions. We’ll be keeping our eyes on the progress of all the Young Lions and our fingers crossed for the UK representatives in the Cyber category, BBH London’s Diego Oliveira and Caio Gianella, whose Unicef Wrapping Project is shown above.