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Posts Tagged ‘Campaign mag’

  • The Joy of SXSW

    26th March 10

    Posted by Mel Exon

    Posted in awesomeness, interactive

    This post is adapted from an article written for Campaign magazine (25.03.10), available online at campaignlive.co.uk next week.

    SXSW banners outside Austin's conference centre (image by Ben Shaw)

    SXSW banners outside Austin's conference centre (image by Ben Shaw)

    South by Southwest, or SXSW as it likes to be referred to, has celebrated emerging film and music for over two decades, but 2010 was the year the Interactive component of the conference shifted up a gear and gained critical mass. Last week around 15,000 people descended on the city of Austin in Texas for 5 days of neck-deep immersion in progressive digital culture.

    Despite its mind-blowing scale, a few key themes emerged for us from SXSWi’s smorgasbord of panels and presentations. Read full post

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