Fwd to CEO: THE MOST VALUABLE BUSINESS TOOL EVER INVENTED

A brand can be a company’s most valuable commercial asset, but persuading CEOs to invest in theirs has never been harder. In an open letter to all CMOs, everywhere, Tom Roach, Managing Partner at BBH, shares key data-points to help them in that task. Dear All CMOs, everywhere Hope you don’t mind me writing to you all like this but...