big ideas

The Big Idea: Chronicle of a Death Foretold

'Idea' by brunkfordbraun, via Flickr

'Idea' by brunkfordbraun, via Flickr

For a good while now we’ve been hearing about the death of the big idea (put that phrase into Google and see what you get back), but before the coffin gets nailed down once and for all, I’d like to check for life signs.¬† Not so that we can limp on, clinging to an old familiar industry clich√©, but to make sure we’re not systematically talking ourselves into killing off something that still has the power to bring tangible and intangible value to the brands we serve. (more…)