Posts Tagged ‘BBH Barn’
25th September 12
Posted in Sustainability
Authors: Kimberley Gill and Mareka Carter, Creatives, BBH London
Do we really, really, want those Louboutin shoes? Can’t we live without that hand printed wallpaper? Maybe we can all take a little step back from what we think we want or need, and consider the realities of other peoples lives. Pinterest struck us as being the perfect place to highlight the contrast between its regular users’ lives and those who have far less, giving us a bit of a reality check.
Our charity partner AMREF’s focus this year is maternal health – in particular young girls in rural Tanzania who are becoming mothers as young as 11 years old, due to traditions and lack of sexual health education. So Pinterest is our chosen platform to give a young mother a voice to express herself and the realities of her life.
Our search for a girl who would become AMREF’s voice for the project started back in April. The AMREF team over in Tanzania put forward Sihiba Yusufu, a girl who had become pregnant at the age of 11. Now 13, Sihiba is trying to bring up her baby and look after herself. She feels strongly about what happened to her and doesn’t want it to happen to any more young girls.
What seems like a really simple and quick project has actually been a little while in the making, for the important reason that we wanted this project to be as genuine as possible. The Pinterest account has to be from Sihiba herself, and not by AMREF on her behalf. There have been many challenges along the way – the iPhone got stuck in customs, helping Sihiba learn to use Pinterest, working out the logistics of keeping the phone charged in rural Tanzania. And of course making Sihiba’s safety a priority – so she has the support of an AMREF peer educator during the project.
Sihiba’s Pinterest profile can be found here: Please follow her and her boards, comment on and share her images and her film, to stand up for African mothers and help create social value from pinning. Let’s use social media to show what people need, rather than what they desire.
You can also donate to support AMREF’s important work here.
1st May 12
Author: Andy Ross, Account Manager, BBH NY
As the Winter 2012 Barn session came to a close with interns presenting digital platforms directly to UNICEF clients, something dawned upon us – we need to get the next round of the Barn rolling.
In short, the Barn is back. Please consider this your invite.
It goes like this: Two teams of three resourceful, slightly sleep-deprived interns compete against one another on a brief that belongs solely to them. They’ll also work on live projects within the walls of BBH and score some direct interaction with and mentorship from folks in nearly every department here, including BBH Labs.
The skills we’re looking for are varied, and none are mandatory – but guidelines might help. Do you know Final Cut Pro, PHP, C++? Ever heard of Open Source? Are you hyper-organized? Do you have a penchant for human behavior studies or a highly developed sense of smell that you have leveraged into a successful truffle company? Bottom line: we want people who can get things done.
Our role here is to empower you, not to ask you for coffee. That’s why previous Barn teams have managed to win everything from Lions to Pencils during their 10-week internship.
So you have it, the Barn’s hiring criteria are as follows: We want people who are good and nice. Apply at BBHBarn.com and follow @bbhbarn. Applications are due May 11th. We start June 4th, 2012. We cry that it’s over August 10th.
15th January 12
Posted in awesomenessAuthor: Eric Fernandez, Strategist, BBH New York
The Barn is back in New York, and we’re looking for a special new team of genius interns to fill our ranks. This isn’t your run of the mill ad internship, so we’re not looking for typical marketing resumes. We’re looking for resourceful MacGyver types who are curious about everything, comfortable doing stuff every day that they haven’t done before, and are natural wizards at technology. We want the kind of folks that can grasp a program like Final Cut Pro after watching a few how-to videos and a couple of hours of trial and error. Or, faced with the task of creating a web site, will google PHP programming, find some open source scripts and at least try to hack something together. When we say resourceful, we mean it. We’re looking for people that really geek out over their projects.
The Barn is designed to empower people like this. We aren’t going to stick you under a rug doing nothing but grunt work. We are going to put you on teams and give you the chance to do your own projects. Last year, Barn Interns won two Cannes Lions with a project that was featured on major news outlets across the country– and even made Twitter’s ten most remarkable tweets of the year. That type of success continues to be our ambition in this now global internship program.
Our brief is three words: “Do Good, Famously” and we’ll give you the funding and support you need to create a kick ass project that will change lives. We’ll also make sure you get the credit for it. We want our program to be a spring board for your career.
If selected, you will be one of six interns, split into two teams of three people. These teams will be set off against their 3-word brief with full access to BBH talent along the way. They’ll also be working on client business throughout, so it will be a very busy 10 weeks. Our goal is to make this an internship like no other in marketing. It’s more about you than about us. We just like having your energy and passion around the agency. And if it’s anything like previous sessions, we’ll probably learn a thing or two ourselves.
11th August 11
Author: Pablo Marques (@pablo_marques), Creative Director, BBH London & BBH Labs
Please donate here: http://keepaaroncutting.blogspot.com/
The Barn is a program for our interns: its aim to expand and mix both the power advertising wields and youth’s inherent energy, then channel both for good.
As our team went about trying to find a problem they felt passionate about solving, we were all surprised by the absurdity of the past week’s riots in the UK.
With the riots came all of the negativity towards todays youth and the use of social media technology to mobilise people.
There it was, we had our problem. We wanted to show the world that youth and technology could also be a force for good, this was exactly what The Barn was about.
The team came up an idea. Why not use the force for good to help someone that was neither young nor technology savvy.
We set up Keep Aaron Cutting.
Aaron is an 89 years old barber who has been in the Tottenham area for 41 years whose business was ransacked during the riots. He has no insurance and no way of rebuilding his shop. His livelihood is devastated.
“I will probably have to close because I haven’t got insurance and I can’t afford the repairs,” – Aaron
If we could restore Aaron’s faith in youth and technology that might not solve the problem, but would be the perfect way to start.
13th June 11
Posted in Participation
Last week kicked off another session of The Barn, BBH NY’s 10-week internship program. The Barn brings in 6 interns, divides them into two teams and has them compete on a 3-word creative brief (last session’s was “Do good, famously” but we can’t tell you this one just yet).
It’s a fantastic program, run by Heidi Hackemer, Dane Larsen and Jordan Kramer. As I work with my new team (I’m the Advisor for Team Moose*), I’m reminded of how such a program broadens our agency’s thinking as much as it does the interns’.
My team last session had a fantastic idea to give 4 homeless men a voice via Twitter as part of a project called Underheard. That experience made me fundamentally rethink the role non-profits play in a world where motivated audiences self-organize and work (a theme we’ve discussed before).
In fact, Underheard showed me the limitations inherent to straight-forward marketing by non-profits. Generally, their missions—and resulting communication—are highly focused. Take, for instance, the mission statements of two of my favorite non-profits here in the US.
Feeding America: “Our mission is to feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.”
National Resource Defense Council: “We use law, science and the support of 1.3 million members and online activists to protect the planet’s wildlife and wild places and to ensure a safe and healthy environment for all living things.”
Both organizations are clear not only in what they want to achieve, but also their means: food banks and legal action, respectively.
This fairly typical behavior makes it clear and easy for me to engage. Their cause is established. If I choose to support any cause, I’ll do so via an organization that uses the means I believe most effective. So of course a non-profit should outline the micro-actions I can take as a concerned citizen to help, right?
I’m no longer convinced that’s the only solution. Underheard (not an organization of any kind, to be explicitly clear) was simply a platform for homeless individuals. It didn’t specifically ask people to donate, nor did it edit what happened (when giving homeless individuals a voice, it should be no surprise some of what we heard fell outside of anything an organization would ever endorse). Nonetheless, people regularly contacted the interns to help the four men in ways they deemed best. At one point, someone in Australia paid for 2 transit tickets Albert (one of the four Tweeters) received. Those tickets totaled $200, beyond any reasonable amount Albert could have gathered on his own. Similarly, Danny was offered help to write his story by someone in Wisconsin. This desire to tell his story was something he brought up a few times including at the very outset of being selected for the project. Neither of these were ever explicit requests. In fact, financial help was offered regularly, but no one ever said they’d like to donate generally. Every financial offering was tied to a specific individual and incident. The offer was never $200. It was to pay for those daunting tickets. The offer wasn’t to fund a book; it was to help write it.
It seems people will determine the appropriate means of contributing if the right system is in place. In this case, the only pieces required were a platform to communicate (pre-paid phones to tweet from) and someone spreading the word. It’s similar to how a free-to-use site like Craigslist can turn commerce upside down via collaborative consumption. Craigslist never set out to extend the life of products or help communities consume more efficiently; it just happened to be the platform on which such consequences transpire.
All of this opened my mind to a new possibility. Could a non-profit exist simply as a platform for those that may need help with no instructions or systems in place to actually help? Sure, a number of organizations already use social media to push their causes and seek help, but they are generally speaking to existing supporters– and they’re outlining what they need. Could an extremely low-cost platform serve solely as scaffolding to let people connect their own solutions to narratives told by people in need?
Currently, people in need use the internet to ask for help all the time, but to a very limited audience. Their best-case scenario is having their need adopted by a cause that will help them. But what about all those people that could decide how to help without an organization outlining how? Is there a scalable solution between being a collection of individuals in need and being a formal organization requiring funds to operate? Could a platform that simply makes voices heard but doesn’t actually have an agenda successfully exist? Perhaps it’s a Craigslist-meets-Kickstarter-meets-Twitter for people to tell stories in a culture that is clearly intended to seek assistance, but in no specified fashion. The possibilities seem pleasantly ambiguous and endless.
Now, that may be the dumbest idea ever. That’s not the point. The point is how much my mind was opened by people with limited resources and experience answering an open-ended brief.
The point is intern inspiration.
I can’t wait to see what this new group of interns does. No matter what they do, I’m sure I’ll be inspired in some way. That’s a fantastic investment for any company to make.