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Posts Tagged ‘BBH Barn’

  • The Things You Need versus The Things You Love

    25th September 12

    Posted by Jeremy Ettinghausen

    Posted in Sustainability

    Authors: Kimberley Gill and Mareka Carter, Creatives, BBH London

    Do we really, really, want those Louboutin shoes? Can’t we live without that hand printed wallpaper? Maybe we can all take a little step back from what we think we want or need, and consider the realities of other peoples lives. Pinterest struck us as being the perfect place to highlight the contrast between its regular users’ lives and those who have far less, giving us a bit of a reality check.

    YouTube Preview Image

    Our charity partner AMREF’s focus this year is maternal health – in particular young girls in rural Tanzania who are becoming mothers as young as 11 years old, due to traditions and lack of sexual health education. So Pinterest is our chosen platform to give a young mother a voice to express herself and the realities of her life.

    Our search for a girl who would become AMREF’s voice for the project started back in April. The AMREF team over in Tanzania put forward Sihiba Yusufu, a girl who had become pregnant at the age of 11. Now 13, Sihiba is trying to bring up her baby and look after herself. She feels strongly about what happened to her and doesn’t want it to happen to any more young girls.

    What seems like a really simple and quick project has actually been a little while in the making, for the important reason that we wanted this project to be as genuine as possible. The Pinterest account has to be from Sihiba herself, and not by AMREF on her behalf. There have been many challenges along the way – the iPhone got stuck in customs, helping Sihiba learn to use Pinterest, working out the logistics of keeping the phone charged in rural Tanzania. And of course making Sihiba’s safety a priority – so she has the support of an AMREF peer educator during the project.

    Sihiba’s Pinterest profile can be found here: Please follow her and her boards, comment on and share her images and her film, to stand up for African mothers and help create social value from pinning. Let’s use social media to show what people need, rather than what they desire.

    You can also donate to support AMREF’s important work here.

    Children with Children is a @BBHBarn project by Mareka Carter, Kimberley GillMichael Nagy & James Briggs, with thanks of course to Pinterest.

  • Oversharers need not apply

    20th August 12

    Posted by Jeremy Ettinghausen

    Posted in Social

    Authors, Scarlett Montanaro, Rhys Hillman and Sarah Chan, BBH Barn, Singapore

    YouTube Preview Image

    A world where 24% of people miss out on important moments in their lives because they are busy trying to document on social media sharing, is a world needing an intervention from BBH Barn, tasked each year to produce projects that ‘Do Good, Famously’. We call this intervention Social Rehab.

    The first arm of the campaign was to create this set of social rules for people to abide by. This is a simple set of 6 rules that lays out what is acceptable, and what is not.


    Then we needed to develop something that could make abiding by these rules more achievable. We designed a toolkit that replicated people’s digital behaviour in the real-world. By creating other objects that replicate digital behaviour, such as Instagram glasses, Draw Something Doodle Pads and Like stickers, smartphone addicts might begin to realise that real life is more rewarding. We created a limited run of 100 packs which were available locally or could be requested online. We were chuffed when we ran out within a week and so directed outside interest towards a downloadable PDF of the kit for people to make at home.

    After starting a discussion online, and creating the toolkit we wanted to test our audience’s resolve in as social an environment as we could find. We held a public social experiment at a popular Singapore nightspot which offered time-based discounts to whoever willingly locked up their phones. Participants received 10% off their orders which then increased by another 10% for every hour people could stand to be away from their phones, up to 40%.

    The reaction was hugely positive and hundreds of people came to take part, demonstrating that people recognise the issue and are, when given the tools and incentives, willing to do something to change their smartphone etiquette, if only for one night.

  • #KeepAaronCutting – A Year On

    6th August 12

    Posted by Mel Exon

    Posted in People, Social

    Author: Mareka Carter, Creative, BBH London

    Today, Monday 6th August, is the one year anniversary of the London riots. With the eyes of the world turning to London once again, this time for our moment of Olympic glory, we have fantastic news to report.

    All your generosities from all over the world at the time of the London riots raised so much money that we were not only able to refurbish Aaron’s barber shop, and bolster him a bit with his loss of earnings, but we had enough left over to help others in the Tottenham community as well. It was Aaron’s wish, (and our delight) that we support projects for young people, showing that youth are far from the enemy, but the future that needs nurturing.

    We have worked with the fabulous Kay Horne of Business In The Community (BITC, and pictured below with Aaron) to find recipients for the money that were appropriate. Kay has been tirelessly supporting the regeneration of Tottenham since the riots, and her BITC role will take her through until March and hopefully longer. She’s a smiley face that the people of Tottenham have come to trust and love, and almost as much of a local celebrity as Aaron!

    So it was with great pleasure recently that we met with Aaron at the shop, and hosted representatives from the projects we have chosen to benefit from the funds – sharing more than £10,000 in fact. They are:

    The Highway Youth Club at Bruce Grove Youth Club – this is a Dinner Club that feeds disadvantaged kids in the area and keeps them off the streets with loads of forms of entertainment. It makes sure they are set up properly to embrace their futures. Aaron spent his entire childhood in a youth club called Oxford & St. George’s in the Jewish East End, that provided everything for needy families, and he has a strong belief in it giving him the best start in life and skills he needed to survive.

    The Dandelion Project is a young citizens’ journalism project, which we chose because of the media connections to the Keep Aaron Cutting Project. We wanted to show that youth and social media could be used positively for good, and the Dandelion Project has the same aim. Their kids are going to come down and do a piece on Aaron.

    The People’s World Youth Club is an organisation that helps kids focus their energies through creativity and self-expression & exploration of the world and its cultures. We were very attracted by a project that helps kids focus their talents around working together to create. People’s World are hard at work on their Carnival float right now, which will be creatively themed around the riots of last year.

    Aaron also attended a lunch at a week-long event for young entrepreneurs that we supported, which was held at his beloved Spurs football club. It was run by NTYE, which is the Network for Teaching Young Entrepreneurs – the organisation gives young people business skills to work for themselves, as Aaron has done since he was 12 years old.

    As you can see, Aaron was on great form when he met the youth club representatives, speaking Ghanian with Pastor Alex from Highway, and full of stories to relate to Fiona, the young journalist from Dandelion. And he was chuffed to visit Spurs.

    As ever, the shop is open for business and social chatter from 6am-12:30pm Monday to Saturday, and business in Tottenham is still slow (you might have seen Aaron on BBC’s The One Show on 20th July, with other Tottenham traders and residents), so we’d encourage you to visit for a haircut. You’ll be very much welcomed, without a doubt.

    Thank you once again to everyone who made this wonderful conclusion possible, we are very proud of London and the world for their efforts, and, equally so, the little corner of Tottenham.

    A version of this post first appeared on Keep Aaron Cutting at the end of July.

  • The Barn NY internship program: open call for Summer 2012

    1st May 12

    Posted by Saneel Radia

    Posted in awesomeness, BBH

    BBH NY's Barn Opens for Summer 2012

    Author: Andy Ross, Account Manager, BBH NY

    As the Winter 2012 Barn session came to a close with interns presenting digital platforms directly to UNICEF clients, something dawned upon us – we need to get the next round of the Barn rolling.

    In short, the Barn is back. Please consider this your invite.

    It goes like this: Two teams of three resourceful, slightly sleep-deprived interns compete against one another on a brief that belongs solely to them. They’ll also work on live projects within the walls of BBH and score some direct interaction with and mentorship from folks in nearly every department here, including BBH Labs.

    The skills we’re looking for are varied, and none are mandatory – but guidelines might help. Do you know Final Cut Pro, PHP, C++?  Ever heard of Open Source? Are you hyper-organized? Do you have a penchant for human behavior studies or a highly developed sense of smell that you have leveraged into a successful truffle company? Bottom line: we want people who can get things done.

    Our role here is to empower you, not to ask you for coffee. That’s why previous Barn teams have managed to win everything from Lions to Pencils during their 10-week internship.

    So you have it, the Barn’s hiring criteria are as follows: We want people who are good and nice. Apply at BBHBarn.com and follow @bbhbarn.  Applications are due May 11th.  We start June 4th, 2012. We cry that it’s over August 10th.

    Good luck.

  • The Barn Returns: BBH NY’s 2012 Winter Term Internship Applications Are Open

    15th January 12

    Posted by Saneel Radia

    Posted in awesomeness

    The Barn is BBH's global internship program

    Author: Eric Fernandez, Strategist, BBH New York

    The Barn is back in New York, and we’re looking for a special new team of genius interns to fill our ranks. This isn’t your run of the mill ad internship, so we’re not looking for typical marketing resumes. We’re looking for resourceful MacGyver types who are curious about everything, comfortable doing stuff every day that they haven’t done before, and are natural wizards at technology. We want the kind of folks that can grasp a program like Final Cut Pro after watching a few how-to videos and a couple of hours of trial and error. Or, faced with the task of creating a web site, will google PHP programming, find some open source scripts and at least try to hack something together. When we say resourceful, we mean it. We’re looking for people that really geek out over their projects.

    The Barn is designed to empower people like this. We aren’t going to stick you under a rug doing nothing but grunt work. We are going to put you on teams and give you the chance to do your own projects. Last year, Barn Interns won two Cannes Lions with a project that was featured on major news outlets across the country– and even made Twitter’s ten most remarkable tweets of the year. That type of success continues to be our ambition in this now global internship program.

    Our brief is three words: “Do Good, Famously” and we’ll give you the funding and support you need to create a kick ass project that will change lives. We’ll also make sure you get the credit for it. We want our program to be a spring board for your career.

    If selected, you will be one of six interns, split into two teams of three people. These teams will be set off against their 3-word brief with full access to BBH talent along the way. They’ll also be working on client business throughout, so it will be a very busy 10 weeks. Our goal is to make this an internship like no other in marketing. It’s more about you than about us. We just like having your energy and passion around the agency. And if it’s anything like previous sessions, we’ll probably learn a thing or two ourselves.

    If you’d like to apply or know some who would, check out the application site at http://www.bbhbarn.com/, or follow @bbhbarn. The application deadline ends January 20th, 2012.
  • Keep Aaron Cutting

    11th August 11

    Posted by Mel Exon

    Posted in People, technology

    Author: Pablo Marques (@pablo_marques), Creative Director, BBH London & BBH Labs

    Please donate here: http://keepaaroncutting.blogspot.com/

    A few weeks ago we started the UK edition of The BBH Barn program (@BBHBarn).

    The Barn is a program for our interns: its aim to expand and mix both the power advertising wields and youth’s inherent energy, then channel both for good.

    As our team went about trying to find a problem they felt passionate about solving, we were all surprised by the absurdity of the past week’s riots in the UK.

    With the riots came all of the negativity towards todays youth and the use of social media technology to mobilise people.

    There it was, we had our problem. We wanted to show the world that youth and technology could also be a force for good, this was exactly what The Barn was about.

    The team came up an idea. Why not use the force for good to help someone that was neither young nor technology savvy.

    We set up Keep Aaron Cutting.

    Aaron is an 89 years old barber who has been in the Tottenham area for 41 years whose business was ransacked during the riots. He has no insurance and no way of rebuilding his shop. His livelihood is devastated.

    “I will probably have to close because I haven’t got insurance and I can’t afford the repairs,” – Aaron

    If we could restore Aaron’s faith in youth and technology that might not solve the problem, but would be the perfect way to start.

    If you want to help, please donate or share. And if you’d like to, follow the story via the site and via #keepaaroncutting on Twitter.

    If you have any questions about BBH Barn in the UK please contact me @pablo_marques or via email.

    For media enquiries about BBH‘s involvement, please contact Sarah Pollard.

    The Team:

    BBH Barners

    Bjorn and Sophie @bjornandsophie
    Omid Fard @OmidFard

    Mentors

    Kimberly Gill @kimmeh_gill
    Mareka Carter @marekacarter
    Simon Pearse @ThisIsMurray
    Ben Shaw @BenShaw
    Mel Exon @melex

  • Rethinking non-profits (and other intern inspirations)

    13th June 11

    Posted by Saneel Radia

    Posted in Participation

    The Barn is a 10-week internship program

    Last week kicked off another session of The Barn, BBH NY’s 10-week internship program. The Barn brings in 6 interns, divides them into two teams and has them compete on a 3-word creative brief (last session’s was “Do good, famously” but we can’t tell you this one just yet).

    It’s a fantastic program, run by Heidi Hackemer, Dane Larsen and Jordan Kramer. As I work with my new team (I’m the Advisor for Team Moose*), I’m reminded of how such a program broadens our agency’s thinking as much as it does the interns’.

    My team last session had a fantastic idea to give 4 homeless men a voice via Twitter as part of a project called Underheard. That experience made me fundamentally rethink the role non-profits play in a world where motivated audiences self-organize and work (a theme we’ve discussed before).

    In fact, Underheard showed me the limitations inherent to straight-forward marketing by non-profits. Generally, their missions—and resulting communication—are highly focused. Take, for instance, the mission statements of two of my favorite non-profits here in the US.

    Feeding America: “Our mission is to feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.”

    National Resource Defense Council: “We use law, science and the support of 1.3 million members and online activists to protect the planet’s wildlife and wild places and to ensure a safe and healthy environment for all living things.”

    Both organizations are clear not only in what they want to achieve, but also their means: food banks and legal action, respectively.

    This fairly typical behavior makes it clear and easy for me to engage. Their cause is established. If I choose to support any cause, I’ll do so via an organization that uses the means I believe most effective. So of course a non-profit should outline the micro-actions I can take as a concerned citizen to help, right?

    I’m no longer convinced that’s the only solution. Underheard (not an organization of any kind, to be explicitly clear) was simply a platform for homeless individuals. It didn’t specifically ask people to donate, nor did it edit what happened (when giving homeless individuals a voice, it should be no surprise some of what we heard fell outside of anything an organization would ever endorse). Nonetheless, people regularly contacted the interns to help the four men in ways they deemed best. At one point, someone in Australia paid for 2 transit tickets Albert (one of the four Tweeters) received. Those tickets totaled $200, beyond any reasonable amount Albert could have gathered on his own. Similarly, Danny was offered help to write his story by someone in Wisconsin. This desire to tell his story was something he brought up a few times including at the very outset of being selected for the project. Neither of these were ever explicit requests. In fact, financial help was offered regularly, but no one ever said they’d like to donate generally. Every financial offering was tied to a specific individual and incident. The offer was never $200. It was to pay for those daunting tickets. The offer wasn’t to fund a book; it was to help write it.

    It seems people will determine the appropriate means of contributing if the right system is in place. In this case, the only pieces required were a platform to communicate (pre-paid phones to tweet from) and someone spreading the word. It’s similar to how a free-to-use site like Craigslist can turn commerce upside down via collaborative consumption. Craigslist never set out to extend the life of products or help communities consume more efficiently; it just happened to be the platform on which such consequences transpire.

    All of this opened my mind to a new possibility. Could a non-profit exist simply as a platform for those that may need help with no instructions or systems in place to actually help? Sure, a number of organizations already use social media to push their causes and seek help, but they are generally speaking to existing supporters– and they’re outlining what they need. Could an extremely low-cost platform serve solely as scaffolding to let people connect their own solutions to narratives told by people in need?

    Currently, people in need use the internet to ask for help all the time, but to a very limited audience. Their best-case scenario is having their need adopted by a cause that will help them. But what about all those people that could decide how to help without an organization outlining how? Is there a scalable solution between being a collection of individuals in need and being a formal organization requiring funds to operate? Could a platform that simply makes voices heard but doesn’t actually have an agenda successfully exist? Perhaps it’s a Craigslist-meets-Kickstarter-meets-Twitter for people to tell stories in a culture that is clearly intended to seek assistance, but in no specified fashion. The possibilities seem pleasantly ambiguous and endless.

    Now, that may be the dumbest idea ever. That’s not the point. The point is how much my mind was opened by people with limited resources and experience answering an open-ended brief.

    The point is intern inspiration.

    I can’t wait to see what this new group of interns does. No matter what they do, I’m sure I’ll be inspired in some way. That’s a fantastic investment for any company to make.

    *Follow this summer’s Team Moose interns on Twitter: Jennifer Huang (@jennnifurby), Haywood Watkins III (@4eyesandbowties), and Stephanie Krivitzky (@ihearthummus).

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