As in thrall as we may be to the firehose of new stuff drenching us in the here and now, occasionally we want to look a little further over the horizon. Two thoughts collided in the collective Labs brain a short while ago. By ‘collided’ we mean we saw a consequence of the relationship between the two that made us sit up and think:
1. The mass socialization of technology. 300 million + Facebook users can’t be wrong. We’re still in awe of how mainstream the adoption of technology has become and just how networked the world is. Increasingly the ‘loop’ never seems to close.
2. How ill-equipped we are to cope with the deluge. Natural human processing power is sadly finite and struggling to cope. Certainly, we know we’re not alone in adopting coping strategies like continuous partial attention and ignoring much beyond tomorrow or next week. Steve Rubel at Edelman also has written extensively on the attention crash and its relevance for marketers.
The heady mix of excitement and uneasy tension brought about by these two things has felt irresolvable and on an accelerating curve. Sure, we can help speed our path through the data with better micro tools (“there’s an app for that…”) but they invariably lead us to consume more, faster; giving us the sense that we’re simply accelerating to the point where our brains implode are placed under too much stress. We’re not wannabe priestesses and priests of Zen around here, but is there a longer term, more profound step change to be made where technology actually enables a more balanced life?
An answer began to emerge when we read a thought-provoking piece in the NYT by John Markoff subtitled “Artificial Intelligence Regains Its Allure.” AI. Cybernetics. Nanotechnology. Post Humanism? Sounds eccentric, but stay with us. Markoff’s assertion that a groundswell of attention and respect has been building around AI, in particular around an idea dubbed the Technological Singularity, made us curious. In a sentence, the idea is that once we create an an artificial intelligence greater than our own, it follows that any resulting ‘Superbrain’ will be capable of augmenting itself extremely quickly to become even more intelligent and so on, leading to an explosive growth in intelligence that is (literally) beyond our imagination.