ASOS Urban Tour: An Experiment In Shopping Culture

Author: Lucia Komljen, Strategist, BBH London This week saw the launch of ASOS Urban Tour – a shoppable, cultural experience in the form of an interactive platform promoting ASOS A/W 2011 menswear collection.  It invites the audience to watch some of the world’s most skilled urban musicians, dancers, designers and artist in action across the world and to explore what –...