THE TECHNIK IS NOTHING IF YOU DON’T FEEL THE VORSPRUNG

We’ve expanded our 37 year-old relationship with Audi by being asked to reimagine their complete digital experience. Our approach was to add the feeling of Vorsprung to the experience, not just make the Technik slicker, write¬†Will Lion and Lilli English, Managing Partners, BBH. Emotion works. We all know that. But 2 years ago when we took on the Head of...