Posts Tagged ‘AMREF’

• Status of Africa: Lend Your Facebook Status For Mother’s Day

  1st April 11

  Posted by Mel Exon

  Posted in Social, creativity

  Author: Romy Miller, Team Director, BBH London

  
  

  It’s Mother’s Day in the UK this weekend and it seems a perfect opportunity to raise awareness of some of the difficulties many mothers face in the most marginalised communities of Africa, via a new release of our Status of Africa Facebook app for AMREF, Africa’s leading health development charity.

  You may remember that we did something similar last year – the difference this year is that we’re focussing just on women – mothers, in fact. Maternal health is a huge issue: every year 280,000 African mothers die unnecessarily in pregnancy and childbirth because they lack basic medical care. AMREF is working to change this by trying to ensure no woman dies whilst giving life.

  

  The Facebook app gives users the chance to choose a real African mother or midwife that AMREF works with and to share their status or Twitter account with them for 5 days. The app automatically updates the users’ status twice a day with their chosen African mother or midwife. The status updates were written based on true case studies. The stories shared by the women are real. Read full post

  3 Comments

  Tags:

  AMREF, Facebook app, Status of Africa

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• Status of Africa: the Facebook app with a difference

  10th May 10

  Posted by Mel Exon

  Posted in creativity, social media

  

  As we’ve said many times before, we like nothing more than a great idea put to good use and we’re very happy to say BBH London have just created exactly that for AMREF (African Medical Research Foundation).

  Kim & Mareka, the creative team who dreamt up the idea, told us more about it.

  Read full post

  14 Comments

  Tags:

  AMREF, App, charity, facebook, twitter

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