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Posts Tagged ‘Alan Rusbridger’

  • Craft, the Journalist and the Agency Strategist

    23rd November 12

    Posted by Mel Exon

    Posted in storytelling, strategy

    The Guardian’s Editor, Alan Rusbridger, came into BBH earlier this year and spoke to a group of us about what it takes to deliver open journalism. In particular he described how one of his most awarded journalists, Nick Davies, operates day-to-day. He shared three or four articles Davies had written recently, breaking down the anatomy of each story in meticulous detail. And it properly sank in that “open journalism” doesn’t just mean simply laying the news bare, unfiltered, checked or analysed, nor does it mean opening up a new fire hose of information in the hope someone will make sense of it.

    Perhaps the clue is in the phrase “Open Journalism”. As they say at The Guardian, “Comment is free, but facts are sacred”. The Guardian staff are information omnivores, analysts, fact checkers and storytellers. And, as Rusbridger put it to us, there are 3 characteristics that define ‘craft’ in journalism. Very few journalists master all three (Nick Davies is perhaps a rare example), but here they are:

    1. A relish or hunger to find out new intelligence
    2. The intellectual ability to see patterns in that data; see the big picture and understand the facts
    3. An ability to write beautifully

    It sounded strikingly similar to what makes a truly great Strategist in an agency. Three things a Strategist usefully might aim for, either way.

    Good weekends, all.

  • 5th July 12

    Posted by Mel Exon

    Posted in Cannes, Events

    Last month Google asked me along to their Creative Sandbox in Cannes to give a ‘lightning talk’ about ‘something I was particularly interested in’. Luckily, they gave me just 15 minutes to speak or we would have been there all day in the baking heat.. Thank you to everyone who came along and asked lots of questions afterwards – here, for what it’s worth, is a record of what got discussed.

    I’d like to talk about 2-3 things here, loosely connected by a theme around how and why we should keep contributing to, using and building the open web:

    1. The Guardian, the UK newspaper (a client of BBH London) and their ‘open journalism’ positioning.
    2. A project we’re developing at BBH Labs called Robotify.me.
    3. A postscript on how we like to work here and what “open and constant learning” means in practice.

    But first, some brief scene-setting: we’re all familiar with the debate that has raged and continues to do so about the open web – but why should we care? Read full post