Mobile in India – Jumping Ahead to the Future

Jointly authored by Anjali Ramachandran (Made By Many, London), Chandrashekhar L (BBH India), & Ben Malbon (BBH Labs). Brands in India are still struggling with advertising on the internet, even as mobile services steadily explore new territory. Both mobile and the internet comprise what is popularly known as ‘digital’, yet unlike in Western markets such as the UK or the...